Coordinator - Conversion Rate Optimization
About The Position
The Conversion Rate Optimization (CRO) Coordinator supports analysis and optimization of customer journeys across web and mobile platforms. The role combines marketing analytics, mobile attribution, and product analytics to identify conversion opportunities and improve business performance. Working with Marketing, Product, Analytics, Engineering, CRM, and Promotions teams, the coordinator connects acquisition data with user behavior to understand customer interactions, drop-off points, and conversion drivers. The position is suited to someone early in their career who is interested in combining marketing and data to improve customer experiences.
Requirements
- 1–2 years of experience in product analytics, marketing analytics, mobile app analytics, growth, or CRO.
- Experience using product analytics tools such as Amplitude, Mixpanel, FullStory, Google Analytics, or similar platforms.
- Knowledge of mobile marketing attribution; hands-on experience using AppsFlyer or another MMP is ideal.
- Experience analyzing customer journeys, conversion funnels, user behavior, and drop-offs.
- Understanding of marketing and product KPIs, including conversion rate, CPA/CAC, retention, engagement, and LTV.
- Ability to translate data into actionable insights and recommendations.
- Familiarity with A/B testing principles and experimentation.
- Strong communication, organizational, and analytical skills, with the ability to collaborate across teams.
Nice To Haves
- Experience in real-money gaming (RMG), including sports betting, online casino, daily fantasy sports, or prediction markets.
- Experience in mobile-first consumer businesses, performance marketing, or growth analytics.
- Familiarity with SKAdNetwork (SKAN) and iOS attribution measurement.
- Experience with session replay or behavioral analytics tools.
- Familiarity with ASO, App Store Connect, Google Play Console, or tools such as MobileAction and AppTweak.
- Experience supporting A/B testing, onboarding optimization, or customer retention initiatives.
Responsibilities
- Analyze marketing acquisition performance and connect campaign attribution data with downstream user behavior and conversion rates.
- Monitor mobile attribution using AppsFlyer or similar Mobile Measurement Partners to evaluate full-funnel conversion rates.
- Analyze customer journeys, conversion funnels, engagement, and drop-offs across web and mobile platforms.
- Use product analytics tools such as Amplitude, Mixpanel, FullStory, and Google Analytics to understand user behavior and identify friction points.
- Monitor conversion rates, acquisition performance, retention, and engagement to identify optimization opportunities.
- Develop data-driven hypotheses and recommendations to improve customer journeys.
- Coordinate A/B testing initiatives, monitor results, and document learnings.
- Validate tracking, conversion events, and measurement implementations to ensure accurate reporting.
- Collaborate with Marketing, Product, CRM, and Engineering teams to implement optimization initiatives.
- Support ASO activities, including app store listing updates, creative assets, and performance reporting.
Benefits
- Competitive pay and benefits.
- Flexible vacation allowance.
- Hybrid or remote working environment.
- Startup culture backed by a secure, global brand.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
