Senior Product Manager, Conversion Rate Optimization

Greenlight Financial Technology•Atlanta (Remote Friendly), GA

About The Position

Greenlight is hiring a Senior Product Manager to own conversion rate optimization for visitors, especially those arriving through paid media, and improve the path from ad click to paying customer on greenlight.com. The role combines CRO strategy with product execution, including setting the roadmap, running a high-velocity experimentation program, and improving how plans and products are presented so more families sign up and pay. The position reports to the Senior Director of Product, Product Led Growth. The role owns the full-funnel conversion journey, including landing pages, plan selection, registration, KYC, onboarding, and first purchase. It involves identifying funnel drop-off, streamlining mobile-first flows, improving plan comparisons, and designing, executing, and evaluating experiments. The Product Manager also defines measurement and tracking across the funnel, partners with Analytics and Engineering on implementation and data quality, and reports conversion and retention KPIs to leadership.

Requirements

6 to 8+ years of experience in product management, growth, or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription, or high-growth B2C.
A proven CRO track record with concrete examples of experiment-driven conversion gains across acquisition, signup, or onboarding funnels.
Strong grasp of landing page strategy, marketing funnel stages, and how paid channels, audiences, and creative affect on-site conversion.
Customer-first UX expertise, with a record of improving experiences through research and testing.
Deep hands-on experience with Optimizely or a comparable platform, including designing statistically sound tests, managing large backlogs, and correctly interpreting results.
Experience optimizing how products, plans, and pricing are presented and compared.
Strong analytical skills; comfort writing SQL or working closely with analysts; proficiency with Mixpanel, GA4, or similar tools.
Hands-on experience with MarTech and tracking, such as GTM and Segment.
Ability to write specifications, QA implementations, and debug issues; coding is not required.
Experience leading engineering and design teams and managing cross-functional projects.
Clear written and verbal communication skills, including confidence presenting strategy and results to senior leadership.
An ownership mindset, including identifying and addressing gaps in product, process, and measurement without being asked.

Nice To Haves

Experience optimizing Shopify sites and apps, Amazon storefronts, and product listing pages.
Experience with Contentful or another headless CMS.
Background in consumer fintech, financial services, or other regulated industries, including KYC flows.
Experience with subscription or freemium models and trial-to-paid conversion.
Familiarity with CDPs and use of first-party data for personalization.

Responsibilities

Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
Match landing pages to ad intent, audience, and channel, and tailor value-proposition messaging by segment and traffic source.
Partner with Growth Product and Growth Marketing leadership to create a multichannel acquisition testing strategy for each funnel stage.
Identify and size funnel drop-off using funnel analytics, session replays, and user research.
Streamline the journey from landing page through registration and KYC, including multi-step forms and mobile-first flows, while adding trust and compliance signals without harming conversion.
Improve plan presentation and comparison to make decisions easier and strengthen competitive positioning.
Build and prioritize an experiment backlog based on impact, effort, and confidence.
Design and run statistically sound A/B and multivariate tests across landing pages, plan selection, signup, onboarding, and upsell.
Manage experiment setup, QA, traffic allocation, and readouts, planning test velocity around available traffic.
Share results to inform Product, Marketing, Brand, and Lifecycle strategy.
Define tracking from landing through plan selection, registration, KYC, and activation, and work with Analytics and Engineering to implement it.
Ensure clean data flows from the website into registration, product, and lifecycle systems.
Report conversion rate, session-to-registration, registration-to-paid, and downstream retention KPIs to leadership.

Benefits

Medical, dental, and vision benefits, plus HSA match.
Paid life insurance, AD&D, and disability benefits.
Traditional 401(k) with company match.
Unlimited PTO.
Paid company holidays and pop-up bonus holidays.
Professional development stipends.
Mental health resources.
One-to-one financial planners.
Fertility healthcare.
100% paid parental and caregiving leave, plus cleaning service and meals during leave.
Flexible work-from-home arrangements, with remote and in-office opportunities.
Fully stocked kitchen, catered lunches, and occasional in-office happy hours.
Employee resource groups.
Discretionary performance bonus and equity rewards.