Coordinator - Conversion Rate Optimization

Hard Rock Digital•Florida Ridge, FL

About The Position

Hard Rock Digital is building online sportsbook, casino, and social gaming products, combining the Hard Rock and Seminole Tribe of Florida brands with digital experiences for millions of consumers. The Conversion Rate Optimization (CRO) Coordinator supports analysis and optimization of customer journeys across web and mobile platforms. The role combines marketing analytics, mobile attribution, and product analytics to identify conversion opportunities and improve business performance. Working with Marketing, Product, Analytics, Engineering, CRM, and Promotions teams, the Coordinator connects acquisition data with user behavior to understand how customers use digital experiences, where they drop off, and what drives conversion. This is an early-career opportunity for someone interested in combining marketing and data to improve customer experiences. The position reports to the Senior Manager, Ad Operations.

Requirements

1–2 years of experience in product analytics, marketing analytics, mobile app analytics, growth, or CRO.
Experience using product analytics tools such as Amplitude, Mixpanel, FullStory, Google Analytics, or similar platforms.
Knowledge of mobile marketing attribution; hands-on experience with AppsFlyer or another MMP is desirable.
Experience analyzing customer journeys, conversion funnels, user behavior, and drop-offs.
Understanding of marketing and product KPIs, including conversion rate, CPA/CAC, retention, engagement, and LTV.
Ability to translate data into actionable insights and recommendations.
Familiarity with A/B testing principles and experimentation.
Strong communication, organizational, and analytical skills, with the ability to collaborate across teams.

Nice To Haves

Experience in real-money gaming (RMG), including sports betting, online casino, daily fantasy sports, or prediction markets.
Experience in mobile-first consumer businesses, performance marketing, or growth analytics.
Familiarity with SKAdNetwork (SKAN) and iOS attribution measurement.
Experience with session replay or behavioral analytics tools.
Familiarity with ASO, App Store Connect, Google Play Console, or tools such as MobileAction and AppTweak.
Experience supporting A/B testing, onboarding optimization, or customer retention initiatives.

Responsibilities

Analyze marketing acquisition performance and connect campaign attribution data with downstream user behavior and conversion rates.
Monitor mobile attribution using AppsFlyer or similar Mobile Measurement Partners (MMPs) to evaluate full-funnel conversion rates.
Analyze customer journeys, conversion funnels, engagement, and drop-offs across web and mobile platforms.
Use product analytics tools such as Amplitude, Mixpanel, FullStory, and Google Analytics to understand user behavior and identify friction points.
Monitor conversion rates, acquisition performance, retention, and engagement metrics to identify optimization opportunities.
Develop data-driven hypotheses and recommendations to improve customer journeys.
Coordinate A/B testing initiatives, monitor results, and document learnings.
Validate tracking, conversion events, and measurement implementations to ensure accurate reporting.
Collaborate with Marketing, Product, CRM, and Engineering teams to implement optimization initiatives.
Support ASO activities, including app store listing updates, creative assets, and performance reporting.