Site Optimization Coordinator

LAKE Weekend Wear, LLC • Savannah, GA

9h

About The Position

LAKE is seeking a Coordinator, Site Optimization to help ensure its website runs smoothly and provides customers with an easy, enjoyable shopping experience. The role supports day-to-day site management through quality assurance, merchandising updates, and weekly performance reporting, and helps execute A/B tests and personalization initiatives. Reporting to the Manager, Digital Product, the Coordinator works with E-commerce, Marketing, Client Services, and agency partners to maintain site quality, identify opportunities for improvement, and support business goals.

Requirements

• Bachelor's degree.
• At least 1 year of experience in e-commerce or digital analytics.
• Understanding of UX best practices and A/B testing fundamentals.
• Strong Microsoft Excel skills and comfort working with data from multiple sources.
• Strong organizational and time management skills.
• Excellent attention to detail and problem-solving skills.
• A kind, collaborative approach and willingness to stay above ego.

Nice To Haves

• Experience with a DTC brand.
• Familiarity with Shopify.

Responsibilities

• Prepare and distribute weekly site, product, and customer reports, sharing relevant observations with the E-commerce team.
• Conduct routine site audits and merchandising updates, and flag UX opportunities and product bugs.
• Quality-assure agency development releases before launch, log issues through the team's ticketing process, and confirm fixes.
• Set up, quality-assure, and launch A/B tests under the direction of the Manager, Digital Product, and contribute to testing plans and readouts.
• Manage search and product recommendations in Nosto, monitor performance, and make updates as needed.
• Use Fullstory to monitor customer behavior and identify opportunities to improve the site experience.
• Pull data for post-launch recaps and seasonal hindsight reporting.
• Handle day-to-day e-commerce requests, including discount codes and Shopify Flow automations.
• Work with Client Services, Marketing, and other teams on e-commerce requests and ad hoc reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level