Senior Product Manager, Conversion Rate Optimization

Greenlight Financial Technology•Atlanta, GA

1d•$160,000 - $210,000

About The Position

Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization, to own how visitors—especially visitors from paid media—become paying customers. The role owns the conversion journey on greenlight.com, from ad click and landing page through plan selection, registration, KYC, onboarding, and first purchase. The position combines CRO strategy with product execution. The person will set the CRO roadmap, run a high-velocity experimentation program, and improve how plans and products are presented to increase family sign-ups and paid subscriptions. The role reports to the Senior Director of Product, Product Led Growth.

Requirements

6 to 8+ years in product management, growth, or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription, or high-growth B2C.
A proven CRO track record, with concrete examples of experiment-driven conversion gains across acquisition, signup, or onboarding funnels.
Strong understanding of paid marketing, landing page strategy, marketing funnel stages, and how paid channels, audiences, and creative affect on-site conversion.
Customer-first UX expertise and a record of improving experiences through research and testing.
Deep hands-on experience with Optimizely or a comparable platform, including designing statistically sound tests, managing large backlogs, and interpreting results correctly.
Experience optimizing how products, plans, and pricing are presented and compared.
Strong analytical skills; comfort writing SQL or working closely with analysts; proficiency in Mixpanel, GA4, or similar tools.
Hands-on experience with MarTech and tracking tools such as GTM and Segment; able to write specifications, QA implementations, and debug issues without necessarily coding.
Experience leading engineering and design teams and managing cross-functional projects.
Clear written and verbal communication skills and confidence presenting strategy and results to senior leadership.
An ownership mindset, including identifying and fixing gaps in product, process, and measurement.

Nice To Haves

Experience optimizing Shopify sites and apps, Amazon storefronts, and product listing pages.
Experience with Contentful or another headless CMS.
Background in consumer fintech, financial services, or other regulated industries, including KYC flows.
Experience with subscription or freemium models and trial-to-paid conversion.
Familiarity with CDPs and using first-party data for personalization.

Responsibilities

Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
Match landing pages to each ad’s intent, audience, and channel, and tailor value-proposition messaging by segment and traffic source.
Work with Growth Product and Growth Marketing leadership to develop a multi-channel acquisition testing strategy for each funnel stage.
Identify and size funnel drop-off using funnel analytics, session replays, and user research.
Streamline the path from landing page through registration and KYC, including multi-step forms and mobile-first flows, while adding trust and compliance signals without harming conversion.
Improve plan presentation and comparison to ease customer decisions and sharpen Greenlight’s competitive position.
Build and prioritize an experiment backlog scored on impact, effort, and confidence.
Design and run statistically sound A/B and multivariate tests across landing pages, plan selection, signup, onboarding, and upsell; manage setup, QA, traffic allocation, readouts, and test velocity based on available traffic.
Share experiment results to inform Product, Marketing, Brand, and Lifecycle strategy.
Define tracking from landing through plan selection, registration, KYC, and activation, and work with Analytics and Engineering to implement it.
Ensure clean data flows from the website into registration, product, and lifecycle systems.
Report conversion rate, session-to-registration, registration-to-paid, and downstream retention KPIs to leadership.

Benefits

Medical, dental, and vision coverage, and HSA match.
Paid life insurance, AD&D, and disability benefits.
Traditional 401(k) with company match.
Unlimited PTO.
Paid company holidays and pop-up bonus holidays.
Professional development stipends.
Mental health resources.
One-to-one financial planners.
Fertility healthcare.
100% paid parental and caregiving leave, plus cleaning service and meals during leave.
Flexible work-from-home arrangements, with remote and in-office opportunities.
Fully stocked kitchen, catered lunches, and occasional in-office happy hours.
Employee resource groups.
Discretionary performance bonus and equity rewards.