Conversion Rate Optimization Specialist

Avis Budget Group • Parsippany-Troy Hills, NJ

10d • $115,000 - $125,000

About The Position

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to improve the digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, the specialist identifies, tests, and scales improvements to conversion, revenue, and customer satisfaction. The role works with product managers, designers, analysts, and engineers in cross-functional pods, applying a test-and-learn approach to product development.

Requirements

• Experience in CRO, experimentation, digital analytics, or a product role within an e-commerce or digital business.
• Hands-on experience running A/B tests and analyzing results.
• Strong analytical skills, including the ability to interpret data and generate insights.
• Understanding of digital customer journeys and conversion funnels.
• Familiarity with experimentation and analytics tools such as Optimizely, Adobe Target, GA4, or Amplitude.
• High attention to detail and a structured, hypothesis-driven approach.
• Strong collaboration and communication skills.

Nice To Haves

• Experience working closely with product management teams in a product-led organization.
• Familiarity with web and mobile development processes.
• Experience in global or multi-market environments.
• Certifications such as PMP, Scrum Master, or similar.

Responsibilities

• Design, execute, and analyze A/B and multivariate tests across web and mobile.
• Turn hypotheses into structured experiments with clear success metrics, ensure tests are implemented accurately, and analyze results rigorously.
• Identify conversion improvement opportunities across funnel stages such as search, pricing, checkout, and post-booking.
• Analyze user behavior to find friction points and drop-offs, and partner with product and design teams on performance improvements.
• Use quantitative analytics and funnel metrics, as well as qualitative user research, session replays, and surveys, to inform hypotheses.
• Monitor and report on conversion metrics such as conversion rate, abandonment, and revenue per visitor.
• Translate experiment results into clear, actionable recommendations.
• Collaborate with product managers to align experiments with roadmap priorities; analytics teams to define metrics and validate results; design and research teams to develop and test user-centric solutions; and engineering teams to implement and scale experiments.
• Contribute to a collaborative, insight-driven product development process.
• Follow and contribute to experimentation frameworks, standards, and governance; ensure appropriate test design, statistical validity, and documentation; and maintain a repository of learnings.
• Stay current with CRO trends, tools, and best practices; bring forward new approaches to improve experimentation impact; and support a test-and-learn culture.

Benefits

• Medical, dental, vision, life, and disability insurance.
• Voluntary benefits, including group auto and home insurance, pet insurance, legal assistance, identity theft protection, flexible spending account, accident insurance, critical illness insurance, and additional life insurance coverage.
• 401(k) retirement plan with company-matched contributions.
• Full training to learn the business and enhance professional skills.
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars.
• Employee Assistance Program with counseling, financial and legal consultation, and referrals for care services.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed