Coordinator, Brand Strategy

The University of Arizona • Tucson, AZ

2d • Hybrid

About The Position

The Marketing Coordinator II supports the Brand Strategy team within University Marketing & Communications by coordinating initiatives that strengthen and protect the University of Arizona brand. The role assists with brand review, implementation of brand standards, project coordination, and development of resources for campus marketing and communications staff. It works with colleagues across the institution to promote consistent application of brand standards and advance strategic brand priorities. Strong organization, attention to detail, sound judgment, and the ability to manage multiple projects collaboratively are important. The position has a hybrid work arrangement, combining on-site work with remote flexibility. Visa sponsorship is not available.

Requirements

• Bachelor's degree or equivalent advanced learning attained through professional-level experience.
• Three years of relevant work experience, or an equivalent combination of education and work experience.
• Strong organizational and project coordination skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities while meeting deadlines.
• Strong attention to detail and commitment to accuracy.
• Ability to interpret and apply established standards and guidelines.
• Ability to collaborate with colleagues from a wide range of backgrounds and functional areas.
• Ability to exercise sound judgment and provide excellent customer service.
• Ability to work independently while contributing to a collaborative team environment.
• Demonstrated initiative, adaptability, and willingness to learn.

Nice To Haves

• Experience working with brand standards or visual identity systems.
• Experience coordinating projects involving multiple stakeholders.
• Familiarity with higher education marketing and communications.

Responsibilities

• Review and evaluate marketing and communication materials for compliance with university brand standards, interpret guidelines, advise campus partners, and escalate issues as needed.
• Coordinate and support the university brand review process, including tracking submissions and maintaining documentation.
• Develop, maintain, and communicate institutional brand standards and guidelines.
• Coordinate and collaborate with internal partners on brand management, visual identity, and brand implementation initiatives.
• Coordinate projects supporting implementation of the university's brand strategy.
• Prepare presentations, reports, meeting materials, and other supporting documents.
• Research and analyze branding, higher education marketing, peer institutions, and industry trends.
• Collect and organize information used to evaluate brand initiatives and institutional marketing efforts.
• Advise and serve as a resource for university communicators and campus partners on brand standards, guidelines, and available resources.
• Develop and deliver presentations, workshops, and training sessions related to the university brand.
• Support and identify opportunities to improve campus awareness and understanding of institutional branding.
• Build and maintain positive working relationships with partners across the university.

Benefits

• Health, dental, and vision insurance plans.
• Life insurance and disability programs.
• Paid vacation, sick leave, and holidays.
• University of Arizona, Arizona State University, and Northern Arizona University tuition reduction for the employee and qualified family members.
• Retirement plans.
• Access to University of Arizona recreation and cultural activities.
• Innovative work-life programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level