Brand Strategy Lead

Base Power Company • Austin, TX

1d • Onsite

About The Position

Base is seeking a Brand Strategy Lead to own brand strategy as the company grows from serving early adopters in Texas to reaching households across new markets. The role will develop a deep understanding of members and use research to shape positioning and campaigns that introduce Base and support growth. The Brand Strategy Lead will work closely with design, growth, sales, and leadership, combining strategic thinking with hands-on execution and accountability for campaign results.

The role is part of the Marketing team, which helps homeowners discover, understand, and decide to join Base. The team aims to make a new kind of power company feel simple, credible, and obvious, working alongside sales, product, and design. Base is a startup where priorities can shift quickly, so the role and its responsibilities may evolve with business needs. Base works in person and describes its pace as intensive and all-in.

Requirements

• At least 6 years of experience in brand strategy, strategic planning, or brand marketing at an agency, a consumer brand, or both.
• A portfolio of integrated campaigns led from strategy through execution, with clear results.
• Hands-on experience conducting qualitative and quantitative research and translating it into positioning.
• Strong creative taste and the ability to provide clear, useful direction to designers and creative partners.
• Comfort working across the full funnel, from awareness to signup, and building an ideal customer profile (ICP) from data.
• A hands-on approach, including writing briefs, joining sales calls, and staying close to the work.
• First-principles thinking, grit, and a bias toward shipping.

Responsibilities

• Build and run research systems to understand how members think, make decisions, and talk about Base, using sales call recordings, social listening, qualitative interviews, and quantitative surveys.
• Turn research into insights and campaign strategies, and represent the voice of the member across the company.
• Partner with design to develop creative that is true to the brand and advances it.
• Write distinctive positioning for each product and market, and maintain consistency across marketing touchpoints.
• Lead integrated brand campaigns from brief through launch, including launches in new states.
• Test creative concepts with audiences before committing media spend.
• Set campaign goals tied to business outcomes.
• Work with teams including design, growth, sales, leadership, and the broader Marketing team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed