Brand Strategy Marketing Lead
About The Position
TEKsystems is seeking an experienced Brand Marketing Strategy Lead to develop and execute brand strategy, annual business plans, integrated marketing campaigns, and strategic partnerships. The role leads agency relationships, manages budgets and KPIs, oversees creative development, and presents performance insights and recommendations to senior leadership. The position supports brand campaigns, vehicle launches, sustainment campaigns, regional sales events, multicultural marketing initiatives, sponsorships, partnerships, and special marketing projects. It also works with field teams, dealers, and DAAs on Tier 1, Tier 2, and Tier 3 marketing efforts. This is a contract position based fully onsite in Torrance, California.
Requirements
- Bachelor's degree in Marketing, Business Management, or a related field.
- 10+ years of brand marketing, strategic marketing, or advertising experience.
- Strong experience developing brand strategies and annual business plans.
- Experience managing marketing budgets, KPIs, campaign performance, and optimization.
- Proven experience leading creative agencies as the client, including scope-of-work, staffing, and fee management.
- Knowledge of traditional, digital, social, experiential, and integrated marketing campaigns.
- Experience managing brand partnerships and sponsorships.
- Strong project management, stakeholder management, and executive presentation skills.
- Experience leading and developing direct reports.
- Advanced proficiency in PowerPoint and Excel.
- Comfort using AI tools such as Microsoft Copilot and ChatGPT.
- Strong analytical skills and ability to turn marketing data into clear business recommendations.
Nice To Haves
- Automotive experience.
Responsibilities
- Develop and lead brand strategy.
- Build annual business plans with goals, strategies, key initiatives, budgets, and KPIs.
- Monitor campaign performance across creative, web, social, and other consumer channels.
- Analyze marketing results and provide actionable recommendations.
- Manage agency relationships, scopes of work, staffing, and fees.
- Present business results, campaign performance, and recommendations to leadership.
- Lead creative development for brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing initiatives.
- Provide strategic direction to creative agencies, partners, and vendors.
- Support commercial production, including attending shoots.
- Ensure campaigns align with overall brand and business objectives.
- Support brand sponsorships, partnerships, events, and asset development.
- Lead or support special marketing initiatives, including export marketing and major partnership programs.
- Partner with field teams, dealers, and DAAs across Tier 1, Tier 2, and Tier 3 marketing efforts.
- Manage multiple projects, priorities, and budgets simultaneously.
- Lead and develop direct reports.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Critical illness, accident, and hospital coverage
- 401(k) retirement plan with pre-tax and Roth post-tax contributions
- Voluntary life and AD&D insurance for the employee and dependents
- Short- and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time off/leave, including PTO, vacation, or sick leave
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What This Job Offers
Career Level
Senior
