Brand Marketing Lead

Whoop•Boston, MA

5d•Onsite

About The Position

WHOOP is seeking a Brand Marketing Lead to drive high-impact marketing initiatives that bring product innovation to life, with a particular focus on health and longevity. The role translates product and brand strategy into integrated marketing campaigns that build consumer understanding, strengthen brand relevance, and drive measurable business results. The Brand Marketing Lead will help shape how WHOOP connects with consumers around health, wellness, and human performance. As a key member of the Brand Marketing team, this person owns initiatives from planning through execution and works closely with Product, Creative, Performance Marketing, Brand Media, Communications, and other cross-functional partners. The ideal candidate is a strategic thinker and hands-on operator who thrives in a fast-paced environment, brings structure to ambiguity, exercises strong creative judgment, and can independently drive complex initiatives while keeping teams aligned and focused on results. The role is based in WHOOP’s Boston, Massachusetts office. The successful candidate must be prepared to relocate if necessary. This is a full-time position with a U.S. base salary range of $100,000 to $150,000, plus benefits and an equity package. WHOOP is an Equal Opportunity Employer and participates in E-Verify to determine employment eligibility.

Requirements

3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field.
Experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives from strategy and planning through execution and measurement.
Strong understanding of consumer marketing, product positioning, and storytelling.
Ability to translate complex product features and benefits into compelling, differentiated narratives that resonate with audiences.
Strong project leadership and cross-functional collaboration skills, including the ability to align stakeholders, drive decisions, and deliver high-quality work without direct managerial authority.
Highly organized, proactive, and resourceful, with the ability to navigate ambiguity, manage competing priorities, solve problems independently, and maintain momentum in a fast-moving environment.
Strong creative judgment and strategic thinking, combined with a hands-on approach and attention to detail across campaign development and execution.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work meets the same high-quality standards as personal contributions.
Must be prepared to work from WHOOP’s Boston, Massachusetts office and relocate if necessary.

Nice To Haves

Experience within a consumer-facing brand.
Interest in health, wellness, longevity, or human performance, with curiosity and consumer empathy to understand emerging trends and translate them into relevant marketing opportunities.

Responsibilities

Own the planning and execution of integrated brand campaigns and marketing initiatives, with an emphasis on WHOOP health and longevity products.
Translate product innovation and strategic priorities into compelling consumer-facing marketing.
Partner with Product, Creative, and other teams to develop product positioning, messaging, campaign strategies, creative briefs, and activations.
Make complex product benefits relevant, accessible, and meaningful to consumers.
Lead high-priority initiatives from brief through launch, coordinating across Creative, Performance Marketing, Brand Media, Growth, Communications, and other partners.
Establish clear priorities, manage timelines, navigate challenges, and deliver exceptional work across cross-functional initiatives.
Bring structure to ambiguous or evolving projects by identifying challenges, driving decisions, and establishing processes that help teams move quickly while maintaining quality.
Establish campaign objectives and success metrics, partner with cross-functional teams to evaluate performance, and turn insights into recommendations for future marketing initiatives.
Contribute strategic thinking, creative judgment, and consumer insights to improve the quality and effectiveness of brand marketing work.
Serve as a trusted partner who raises the bar for execution across teams.