Lead, Basketball Brand Marketing NA

Nike • New York, NY

6d

About The Position

The North America Basketball Brand Lead drives basketball brand marketing across North America, helping shape the future of Nike Basketball. The role develops brand plans that support growth and build lasting relationships with athletes, drawing on an understanding of basketball at grassroots, collegiate, and professional levels. It leads brand vision, full-funnel marketing, athlete, league, and retailer partnerships, and seasonal planning and activation.

Working across global, geographic, and city teams, the Lead brings the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives. The role contributes to the Basketball brand concept pipeline and creates consumer experiences that strengthen brand impact, support business performance, and open growth opportunities. It is part of the North America Brand Management team and reports to the NA Brand Director of Basketball.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or a suitable combination of education, experience, and training.
• At least 5 years of experience in brand marketing or related experience, with a deep understanding of the basketball ecosystem and elite and everyday basketball athletes.
• Genuine passion for and deep understanding of basketball, culture, fashion, trends, and growing the sport in underserved communities.
• Extensive knowledge of Nike basketball products and athlete portfolio.
• Team-first mentality and ability to influence decision makers.
• Digital-first approach, strong initiative, and curiosity to cultivate innovation.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with organization and discipline in a fast-moving, ambiguous environment.
• Ability to manage multiple priorities in a matrixed organization.

Responsibilities

• Develop brand plans that drive growth and build deeper, lasting relationships with athletes.
• Lead basketball brand vision, full-funnel marketing efforts, partnerships, and seasonal plans across North America.
• Partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and initiatives.
• Help shape the Basketball brand concept pipeline and deliver innovative consumer experiences.
• Study basketball consumers, youth culture, and their needs; translate consumer insights into marketing strategies.
• Build marketing plans for Nike athletes and products.
• Drive clarity across marketing functions and lead seasonal basketball plans.
• Execute marketing activations and consumer experiences.
• Partner with Sports Marketing to elevate athlete storytelling and integrate athletes into North America programming and activations.
• Partner with city teams to activate basketball in communities where it can have maximum impact and influence.
• Track and manage seasonal campaign progress and conduct recaps and teardowns.
• Collaborate across Nike teams to develop effective ways to engage athletes and connect with basketball culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager