Coordinator, Brand Strategy & Planning (12-Month Temporary)

Destination British Columbia • Vancouver, BC

10d • Hybrid

About The Position

The Coordinator, Brand Strategy and Planning plays a key role in implementing and supporting the management of Destination BC’s brand strategies under the guidance of the Manager, Brand Strategy and Planning. This position is essential to coordinating the delivery of strategic brand initiatives and marketing plans, and contributes to the management of the Super, Natural British Columbia family of brands. The role involves expertise in brand strategy and expression, including some trademark management. The Coordinator provides valuable project management support and contributes to the development of brand strategies, annual brand and marketing plans, and the ongoing analysis of consumer and marketing intelligence. Serving as a connector between brand strategy and creative outputs, they work closely with the Global Creative team to ensure brand materials are strategically aligned in terms of visual identity, tone and messaging. They also develop guidelines and tools that build understanding and adoption of Destination BC’s brand strategies among both internal teams and external audiences. This includes facilitating training sessions and other brand engagement activities with a diverse array of business partners. As a brand expert and effective collaborator, the Coordinator act as the primary point of contact between the Brand team and departments across the organization. They lead brand training and engagement sessions, and offer guidance to colleagues across business units. The role also involves providing feedback, support, and approvals related to brand strategy and identity to both internal teams and external. A key part of this position is building brand alignment with partners, such as destination marketing organizations (DMO’s), sector associations, and tourism businesses by offering ongoing consultation, advice, and training. The successful candidate is proactive, solutions orientated, creative, and continuously seeks opportunities to enhance processes and resources that support brand engagement and alignment.

Requirements

• Degree or diploma in marketing communications, branding, marketing, advertising, or business administration, and/or a related field, or an equivalent combination of education and experience;
• Minimum two years’ experience in a brand-focused role involving brand strategy, brand management or brand implementation;
• Minimum two years’ experience directly managing external vendors, such as consultants or agencies;
• Minimum two years’ experience in a position requiring engagement and relationship-building with a variety of business partners (internal and/or external).
• Minimum two years’ experience in project management.
• Excellent verbal, written, and visual communications skills, with meticulous attention to detail.

Nice To Haves

• Experience developing training materials or facilitating engagement sessions for internal teams or external partners;
• Experience using brand or content management systems (e.g., digital asset libraries)
• Experience with trademark processes;
• Experience in tourism industry or an adjacent or related field eg outdoor, ski, sport, hospitality, culture/events etc.

Responsibilities

• Collaborate on the development and implementation of strategic brand initiatives by working closely with internal teams and external partners to ensure alignment with the Super, Natural British Columbia family of brands ;
• Assist with the management and delivery of brand projects, including timeline management, stakeholder engagement, and vendor relationships;
• Support the ongoing refinement and evolution of the Super, Natural British Columbia global brand family brand strategies, through project management, research, stakeholder engagement, procurement, and contracting of vendors, etc.;
• Provide ongoing consultation, direction, feedback, and approval to team within the Global Marketing division to support consistent brand alignment and application of Destination BC’s brand strategies and identities;
• Proactively identify opportunities and gaps in information, training, and tools for teams across the organization; develops content for tools and training, provides direction and feedback to internal creative team or external suppliers (e.g. graphic designer) in designing content;
• Plan and facilitate training sessions for staff and tourism industry partners to increase brand understanding and adoption;
• Serve in an advisory capacity to tourism organizations and businesses across the province (e.g. regional and community DMO’s, sector groups, Co-op Marketing participants, businesses); providing strategic brand guidance that may influence partners’ marketing approaches and investments and requires strong relationship management skills;
• Lead the development of project briefs that align with Super, Natural BC’s global brand strategy for marketing and other projects;
• Partner with the Global Creative team to build brand alignment and a strong, impactful creative expression across all internally produced creative materials;
• Collaborate with the Co-operative Marketing team (e.g. contributes to program guidelines, supports in evaluation as needed, supports in evaluating success of participant activities) and independently evaluates approved applications to identify opportunities for brand alignment initiatives with tourism partners, engaging and advising partners directly;
• Build employee understanding of and engagement with the Super, Natural British Columbia family of brands, including facilitating learning sessions with staff.
• Work in partnership with the Corporate Communications team to align Destination BC and Super, Natural British Columbia brands, support the development of presentations and documents, and develop tools and training to support this integration
• Contribute to the development and delivery of tactical brand tools (e.g. brand guidelines) for internal and external use including community destination marketing organizations and/or suppliers (e.g. creative agencies), including the management of Destination BC’s Brand Resource Library;
• Support the Manager, Brand Strategy and Planning in the creation of annual brand marketing plans;
• Manage Destination BC’s portfolio of trademarks, including liaising with legal counsel to determine appropriate actions in response to trademark violations.
• Other duties as required.

Benefits

• Flexible work options are available, subject to an approved telework agreement
• Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
• Supportive, inclusive environment that values learning and professional growth.
• Flexible work policy balances in-office collaboration with working from home
• Commitment to diversity, equity, and inclusion
• Workplace accommodations for employees with disabilities
• Indigenous Applicant Advisory Service offers advice and guidance on job applications and interviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees