Content Strategy & Governance Manager, Customer Experience Center

GE HealthCare • Waukesha, WI

10d • Onsite

About The Position

GE HealthCare is creating a 30,000-square-foot Customer Experience Center (CEC) flagship at its Waukesha campus, targeted to open in September 2027. The CEC will present the company’s enterprise portfolio through care pathways, clinical workflows, multimodality solutions, digital and AI capabilities, software, services and lifecycle value. It is a strategic account platform where health system leaders can experience GE HealthCare’s offerings for patients, clinicians and their business.

The Content Strategy & Governance Manager is the CEC’s storytelling architect and founding team member. The role owns the planning, creation, governance and lifecycle of content experiences, ensuring visits deliver a unified enterprise narrative that is accurate, compelling, compliant and tailored to customers. The manager integrates input from clinical subject matter experts, product teams, sales leadership, creative agencies and regulatory stakeholders, coordinating 200+ SMEs and governing 130+ net-new content modules and interactive experiences across care pathways, modalities, software, AI and services.

Before opening, the manager will build the content architecture and standards, coordinate and validate launch content, and lead approvals and lifecycle governance. After opening, the role will personalize content journeys for customer visits, steward CEC content and agendas, and use feedback and engagement data to improve or retire content. The work supports a founding CEC team of approximately seven people at opening, expected to grow to 14 roles at full scale. The position requires regular on-site presence in the Milwaukee/Waukesha area. GE HealthCare will not sponsor employment visas for this opening.

Requirements

• Bachelor’s degree in healthcare, marketing, communications, life sciences or a related field.
• At least 8 years of experience in healthcare content strategy, product marketing, clinical communications or related roles.
• Experience with healthcare technologies, medical devices, digital health platforms or diagnostics.
• Ability to translate complex clinical or technical information into clear, compelling narratives.
• Experience managing content governance and regulatory review workflows in a healthcare or regulated environment.
• Strong cross-functional collaboration skills, including coordinating large stakeholder groups.
• Strong writing, storytelling and presentation development skills.
• Willingness to be based in the Milwaukee/Waukesha area with regular on-site presence.

Nice To Haves

• Experience supporting executive briefing centers, customer experience centers or strategic customer engagement programs.
• Experience managing content for digital, interactive or immersive environments.
• Familiarity with content management systems and digital experience platforms.
• Experience coordinating content development with external creative agencies.
• Knowledge of healthcare care pathways and hospital operational workflows.

Responsibilities

• Define and implement CEC content architecture aligned with GE HealthCare’s enterprise narrative and care pathway strategy.
• Create frameworks for bringing products, software, services and AI-enabled capabilities together in cohesive customer journeys.
• Establish standards for structuring, tagging, maintaining and evolving modular reusable content.
• Coordinate clinical, product and segment subject matter experts to finalize care pathway narratives, interactive experiences and launch content with the experience design agency.
• Ensure content reflects accurate clinical, product and market positioning, and connect product capabilities to clinical outcomes and health system challenges.
• Validate content in the physical CEC during installation, testing and dry-run visits.
• Lead regulatory, legal, brand and compliance validation workflows and manage approvals through established review systems.
• Establish content lifecycle governance, including versioning, refresh cadence, retirement and CMS administration.
• Translate customer visit objectives into customized content journeys, using approved shelf content and account-specific material.
• Participate in discovery and pre-visit planning calls with Sales, the Briefing Team and Journey Consultants; tailor content and presentations for executive audiences.
• Serve as ongoing content steward and agenda architect for the CEC.
• Use post-visit surveys, debriefs and engagement data to evaluate content effectiveness and refresh or retire content as needed.
• Introduce new narratives and experiences as the portfolio and launch calendar evolve, in partnership with Marketing, Product and Clinical teams.
• Develop reusable modular content that also supports broader sales enablement.
• Comply with GE HealthCare’s Quality Manual, Quality Management System and applicable regulatory requirements; complete required training on time and proactively identify, document and report quality or compliance concerns.
• Ensure customer-facing content and demonstrations meet regulatory, clinical and legal approval requirements for each audience and geography.

Benefits

• Professional development
• Competitive compensation
• Relocation assistance is not provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager