Content Strategy & Governance Manager, Customer Experience Center

GE HealthCare • Waukesha, WI

11d • Onsite

About The Position

GE HealthCare is creating a 30,000-square-foot Customer Experience Center (CEC) flagship at its Waukesha campus, targeted to open in September 2027. The center will present the enterprise portfolio through care pathways, clinical workflows, multimodality solutions, digital and AI capabilities, software, services and lifecycle value. It is intended as a strategic account platform where health system leaders can experience how GE HealthCare supports patients, clinicians and business needs.

The Content Strategy & Governance Manager is the CEC’s storytelling architect, responsible for planning, creating, governing and managing the lifecycle of content experiences. The role ensures that each visit delivers a unified enterprise narrative that is accurate, compelling, compliant and tailored to the customer. It integrates input from clinical subject matter experts, product teams, sales leadership, creative agencies and regulatory stakeholders, coordinating more than 200 SMEs and governing more than 130 new content modules and interactive experiences.

Before the center opens, the manager will establish the content architecture and standards, coordinate the development and validation of launch content, and lead governance and approval workflows. After opening, the role will personalize content journeys for customer visits, steward agendas and content, and use feedback and engagement data to improve or retire experiences. The position is a founding member of the CEC team and partners closely with Journey Consultants and the Briefing Manager.

Requirements

• Bachelor’s degree in healthcare, marketing, communications, life sciences or a related field.
• At least 8 years of experience in healthcare content strategy, product marketing, clinical communications or related roles.
• Experience with healthcare technologies, medical devices, digital health platforms or diagnostics.
• Ability to translate complex clinical or technical information into clear, compelling narratives.
• Experience managing content governance and regulatory review workflows in a healthcare or regulated environment.
• Strong cross-functional collaboration skills, including coordinating large stakeholder groups.
• Strong writing, storytelling and presentation development skills.
• Willingness to be based in the Milwaukee/Waukesha area with regular on-site presence.

Nice To Haves

• Experience supporting executive briefing centers, customer experience centers or strategic customer engagement programs.
• Experience managing content for digital, interactive or immersive environments.
• Familiarity with content management systems (CMS) and digital experience platforms.
• Experience coordinating content development with external creative agencies.
• Knowledge of healthcare care pathways and hospital operational workflows.

Responsibilities

• Define and implement CEC content architecture aligned with GE HealthCare’s enterprise narrative and care pathway strategy.
• Build frameworks for bringing products, software, services and AI-enabled capabilities together in cohesive customer journeys.
• Set standards for content structure, tagging, maintenance and evolution, including modular reusable content.
• Coordinate clinical, product and segment subject matter experts to finalize care pathway narratives, interactive experiences and launch content with the experience design agency.
• Ensure content reflects accurate clinical, product and market positioning, and connect product capabilities to clinical outcomes and health system challenges.
• Validate content in the physical center during installation, testing and dry-run visits.
• Lead regulatory, legal, brand and compliance validation workflows and manage approvals through established review systems.
• Establish content lifecycle governance, including versioning, refresh cadence, retirement and CMS administration.
• Translate customer visit objectives into customized content journeys, combining approved shelf content with account-specific personalization.
• Participate in discovery and pre-visit planning calls with Sales, the Briefing Team and Journey Consultants, and tailor content and presentations for executive audiences.
• Serve as ongoing content steward and agenda architect for the CEC.
• Use post-visit surveys, debriefs and engagement data to measure content performance and refresh or retire content as appropriate.
• Introduce new narratives and experiences as the portfolio and launch calendar evolve, in partnership with Marketing, Product and Clinical teams.
• Develop reusable modular content that also supports broader sales enablement.
• Comply with GE HealthCare’s Quality Manual, Quality Management System and applicable regulatory requirements, and complete required training within defined timelines.
• Proactively identify, document and report quality or compliance concerns.
• Ensure customer-facing content and demonstrations meet regulatory, clinical and legal approval requirements for each audience and geography.

Benefits

• Professional development
• Competitive compensation
• Relocation assistance is not provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior