Content Strategist - 12 Month Contract
About The Position
D2L is seeking a Content Strategist with a passion for localization and technical writing. The role supports global audiences by developing user-centric, culturally relevant, and technically accurate content strategies, documentation, and learning materials. The position is based at D2L’s Kitchener office in a hybrid arrangement or remotely within Canada, and is a 12-month contract filling an existing vacancy. The Content Strategist works with cross-functional teams, translators, regional teams, vendors, and stakeholders to plan and create multilingual content, maintain documentation, support localization and internationalization, and improve the user experience. The role also contributes to content standards and processes, usability testing, analytics, and the use of AI to enhance documentation and process quality.
Requirements
- Bachelor’s degree, technical writing certificate, or equivalent work experience.
- Approximately 5 years of total relevant experience.
- Experience using version control tools such as GitHub.
- Experience with XML-based documentation publishing software such as MadCap Flare.
- Familiarity with localization tools such as SDL Trados or MemoQ, and with content and learning management systems (CMS and LMS).
- Understanding of SEO principles and analytics tools such as Google Analytics.
- Knowledge of programming languages or technologies such as XML, HTML, CSS, and JavaScript.
- Excellent project management skills and attention to detail.
Responsibilities
- Plan and create multilingual content strategies in collaboration with cross-functional teams.
- Produce persona-specific documentation that follows applicable writing and information architecture standards.
- Create accessible GIFs and video tutorials to help end users with their daily tasks.
- Develop and follow style guides and writing guidelines to maintain brand consistency.
- Develop, document, and refine standard operating procedures to improve efficiency.
- Work with cross-functional teams to understand product and documentation requirements.
- Manage release-cycle tasks and assignments within set deadlines.
- Develop, conduct, and track usability tests with internal and external stakeholders.
- Analyze productivity metrics.
- Engage internal and external stakeholders to address multilingual content gaps.
- Assist in developing and implementing content strategies for global audiences.
- Assist in developing and implementing AI use to enhance documentation and process quality.
- Contribute to style guides, glossaries, and templates that promote consistency.
- Conduct content audits to identify gaps, redundancies, and opportunities for improvement.
- Collaborate with translators and regional teams to adapt content for different languages and cultures.
- Review and quality-check localized content for accuracy and cultural relevance.
- Collaborate with translation vendors to maintain translation memories across regions.
- Write, edit, and organize technical content, including release notes, FAQs, help topics, blog posts, and how-to video tutorials.
- Work with developers, product managers, and UX designers to ensure content meets technical and user requirements.
- Update and maintain documentation to reflect new features and user feedback.
- Align content with business objectives and user needs in collaboration with cross-functional teams.
- Assist in presenting content strategies and findings to stakeholders.
- Provide input on content design and structure to enhance user experience.
- Use analytics tools to measure the effectiveness of localized and technical content.
- Gather user and stakeholder feedback to refine and optimize content.
- Stay informed about industry trends and best practices in content strategy, localization, and technical writing.
