Content Strategist (HQ)

Buck Mason • Los Angeles, CA

7d • $75,000 - $85,000 • Onsite

About The Position

Buck Mason is hiring a Content Strategist to set and uphold the brand’s content strategy and voice across email, website, social, paid media, and in-store channels. This is both a strategic and hands-on writing role: the strategist defines the objective and customer for each brief, then creates content that reflects the brand’s point of view and serves the needs of the channel. The role is based full time onsite at Buck Mason’s Los Angeles headquarters, working closely with merchandising, creative, email, design, and marketing teams.

The strategist will develop a deep point of view on Buck Mason’s products and customers, including the fabric, construction, and fit of both menswear and womenswear. They will shape product stories and franchise platforms, help plan monthly go-to-market storytelling, and ensure each channel presents a coherent brand. They will review content for consistency and quality, give useful feedback, and monitor performance measures such as product-page conversion, email click rate, and social engagement, adjusting content based on results.

Buck Mason, founded in 2013, creates high-quality, modern American clothing and accessories, with a focus on quality and pieces designed to last beyond a single season. The position reports to the VP of Digital. The listed annual base salary range is $75,000–$85,000; total compensation may also include commissions, bonuses, and other perks.

Requirements

• At least 4 years of experience in copywriting, content strategy, or editorial.
• A clear, well-argued point of view on content and the ability to explain why a piece works.
• Deep working knowledge of menswear and womenswear, including construction, fabric, fit, and how people wear clothes.
• Customer-centric approach and ability to write for and describe a specific customer.
• Excellent writing skills and range, from concise product copy to longer-form storytelling.
• Ability to own both strategy and execution, including setting plans and writing copy.
• High standards for taste and attention to detail across words and layouts.
• Ability to articulate brand first principles and reject content that does not fit the brand, even if it might perform well.
• Collaborative and direct working style, with the ability to uphold standards and improve colleagues’ work.
• A portfolio demonstrating taste, restraint, and voice across more than one channel.
• Ability to work onsite at Buck Mason’s Los Angeles headquarters five days per week.

Nice To Haves

• Experience at an apparel or lifestyle brand with a distinct voice.

Responsibilities

• Set content strategy across channels, determining what the brand says, where it says it, in what voice, and why.
• Own and evolve the brand voice, create guidelines, and model them through the work.
• Define the objective and target customer for each content brief before writing.
• Write product descriptions and names, email, website, social, campaign lines, and long-form content as appropriate.
• Partner with merchandising, design, and marketing teams to align product, imagery, and words.
• Build and maintain a point of view on products, including fabrics, construction, fit, and purpose across menswear and womenswear.
• Develop ownable, lasting names, language, and ideas for core product franchises, and shape product stories across channels.
• Help drive go-to-market storytelling by determining monthly messages, their relevance to customers, and how stories appear across channels.
• Review brand content for consistency and quality and provide direct, useful feedback.
• Monitor product-page conversion, email click rate, and social engagement weekly, and adjust content based on results.
• Help ensure the brand communicates a consistent point of view throughout the organization.

Benefits

• Buck Mason covers 80% of the monthly cost of employee-only health plans; employees pay the remaining 20%.
• Buck Mason covers 50% of the monthly cost for dependent plans; employees pay the remaining 50%.
• PPO and HMO health plan options through Anthem.
• Vision and dental plans through Principal.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• 401(k) match: 100% of the first 3% of employee contributions and 50% of the next 2%, for a maximum employer match of 4% when the employee contributes 5%.
• $80 monthly cell-phone plan reimbursement, excluding the device.
• $50 monthly wellness reimbursement, which can be used for gym memberships, fitness classes, or mental health expenses.
• 12 weeks of paid maternity leave; state funds are applied first, and Buck Mason covers the remainder of the employee’s bi-weekly salary.
• 4 weeks of paid paternity leave; state funds are applied first, and Buck Mason covers the remainder of the employee’s bi-weekly salary.
• No probationary period for maternity or paternity leave eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed