Content Specialist

GreenFox • Edmonton, AB

2d • Onsite

About The Position

As a Content Creator, you will play a key role in developing creative and original content across a variety of platforms, including social media, websites, and video channels. You’ll collaborate with cross-functional teams to bring fresh ideas and engage our community with consistent and captivating content.

Requirements

• Proven experience as a content creator, writer, or in a similar role
• Strong writing, editing, and proofreading skills with attention to detail
• Familiarity with social media platforms (Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, etc.) and best practices for content creation
• Proficiency in content management systems (CMS) and advanced graphic design tools (Canva, Adobe Creative Suite, etc.)
• Ability to generate creative ideas and execute them effectively
• Strong communication and collaboration skills
• Ability to adapt to changing trends and technology

Nice To Haves

• Experience with SEO, analytics tools (Google Analytics, social media insights), and content performance tracking is a plus.
• A minimum of three years graphic design and video editing experience (using tools like Adobe Premiere, Final Cut Pro, or other industry-standard software)
• Able to understand the needs and requirements of all forms of digital, print and large format media in both CMYK and RGB colour space
• Experience with paid advertising (Google Ads, Facebook Ads, etc.)
• Knowledge of copywriting for marketing or advertising purposes
• A keen interest in marketing and a willingness to dive into various tasks
• Ready to wear multiple hats and take on diverse responsibilities
• Eager to learn, grow, and stay updated on design trends and marketing strategies
• Thrives in a collaborative environment and contributes positively to team dynamics
• Strong organizational and multitasking skills with high attention to detail
• Ability to receive and apply constructive criticisms from peers
• Versatile and open minded

Responsibilities

• Create engaging content for a variety of formats, including, social media post, video scripts, graphics for our marketing materials, including online content, brochures, and more
• Develop and implement content strategies to drive traffic, engagement, and brand awareness
• Visit job sites for filming, work with internal teams on video projects
• Research industry trends and audience interests to produce timely and relevant content
• Collaborate with marketing, design, and product teams to ensure content aligns with brand messaging and goals
• Keep a finger on the pulse of customer feedback, managing reviews, and ensuring a positive online presence
• Manage content calendars and ensure timely delivery of content across all platforms
• Analyze content performance using metrics and adjust strategies as needed for optimization
• Engage with followers and online communities to foster interaction and brand loyalty

Benefits

• Competitive compensation based on experience and commitment
• Extended Health Care & Dental Care
• RRSP Match
• On-site parking
• Gym membership discount
• Employee referral

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed