Content Specialist

TruGreen • Nashville, TN

14h • Onsite

About The Position

Responsible for the creation and execution of high-quality content across multiple channels. Primary focus is digital content formats including website, blogs, videos, infographics, landing pages, and more. Ensures content is engaging, on-brand, and aligned with business objectives, promoting brand awareness, fostering engagement, and generating leads.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• Demonstrated experience (3+ years) of content writing and copywriting, supported by a portfolio of work.
• Creative individual with exceptional writing, editing, and storytelling skills.
• Meticulous attention to detail across multiple channels and formats.
• Knowledge of basic HTML.
• Familiarity with CMS platforms.
• Familiarity with SEO best practices and analytics tools.
• Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining high-quality content standards.
• Excellent communication and collaboration skills.
• Ability to speak, read and write fluently in English is required.
• MUST BE physically located in the United States while performing this job.

Responsibilities

• Working closely with the Senior Manager, Content Marketing and the Content/SEO team to plan, develop and execute content strategies aligned with marketing and business goals.
• Producing high-quality content across multiple formats including website, blogs, videos, infographics, email content, ad copy, social content, landing pages, and more.
• Collaborating with graphic designers, writers, developers, UX designers, videographers, and external vendors to aid in the creation of impactful digital assets and multimedia content.
• Writing persuasive copy that resonates with our audience, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
• Developing content variations to support A/B testing and refining headlines, CTA messaging, and web copy to improve engagement and conversion performance.
• Tailoring messaging and tone to align with the unique goals of different marketing channels and understanding the audience intent and behavior across each.
• Editing content, addressing spelling, grammar, and punctuation, and maintaining consistent style, brand voice, tone, and messaging across all outputs.
• Managing content calendars and deadlines to ensure timely delivery of content.
• Creating and optimizing content for search engines (SEO) to boost search rankings and performance.
• Conducting research on relevant topics to verify credibility of content.
• Partnering with subject matter experts and routing content for approval with internal stakeholders.
• Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees