Content Specialist

SpyCloud • Austin, TX

11h • Hybrid

About The Position

SpyCloud is seeking a Content Specialist to join their marketing team. This role will support the full content creation and execution lifecycle, aiming to influence brand awareness, customer acquisition, and retention. The Content Specialist will drive daily collaboration across the business, structuring messaging and assets, delivering a wide range of content (reports, blogs, emails, web copy, guides), and reporting on key metrics. The position is ideal for an organized, curious, and motivated marketing professional with a passion for collaborative, data-driven content projects, and will be instrumental as SpyCloud enters its next growth phase.

Requirements

• 5+ years of content/communications experience marketing technology solutions to large enterprises.
• Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
• Diverse content portfolio that highlights capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
• Working familiarity with Google Suite, CMS platforms (WordPress), project management tools (Asana), and SEO/AEO best practices and tools.
• Power user of AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
• High degree of responsibility and follow-through.
• Able to prioritize and juggle multiple projects while clearly communicating and coordinating with stakeholders.

Responsibilities

• Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
• Write content consistent with brand tone and voice, optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift.
• Support the web manager with content publishing in WordPress.
• Apply SEO/AEO strategies to maximize content reach and discoverability.
• Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
• Support the product marketing team with drafting and copy editing content specific to SpyCloud solutions areas and customer industry verticals.
• Co-manage content library via third-party tool.
• Build relationships with SpyCloud experts to enhance and align content to various audiences, industries, and focus areas appropriately.
• Work with leadership to report on strategic content KPIs and adapt strategies based on performance.

Benefits

• Flexible and remote-friendly work options
• Competitive salary package
• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance
• Health Savings Account (HSA) available with Employer Contribution
• Employer Paid Life, Short-term, and Long-term Disability Insurance
• Generous PTO Plan
• 16 paid holidays per year
• Retirement Savings Plan with Employer Contribution (UK)
• Employer Provided Private Health Insurance and Healthcare Cashplan (UK)
• Employer Paid Life Insurance and Income Replacement (UK)
• Generous Holiday Plan (UK)
• 14 paid holidays per year (UK)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees