Content & Product Marketing Lead – Asset Management

Linedata • Boston, MA

28d • $90,000 - $130,000

About The Position

Shape how a global fintech tells its story to the Asset Management market. This is a high-impact role working directly with our CMO and commercial leadership to drive messaging, content, and client engagement globally. You will take strategic direction from Sales, Product, and Leadership and turn it into clear, compelling, and high-frequency content that fuels campaigns and enables client conversations. This is a hands-on role for someone who thrives on creating, shaping narratives, and delivering content that drives real business outcomes.

Requirements

• 5+ years of experience in B2B content, product marketing, or sales enablement within Asset Management, investment management, financial services, or fintech
• Strong ability to turn strategy into compelling, client-facing content
• Demonstrated track record as a high-output content creator
• Excellent storytelling skills with a focus on clarity, relevance, and impact
• Self-starter mindset with the ability to operate autonomously and drive initiatives forward
• Experience working closely with Sales teams in a commercial environment

Responsibilities

• Build and execute a high-impact content engine aligned with Asset Management priorities
• Consolidate themes across solutions into clear, differentiated market narratives
• Develop custom narratives tailored to specific client segments, prospects, and opportunities, enabling more personalized and impactful engagement across the sales cycle
• Generate a consistent flow of content, including use cases, client-facing materials, campaign assets, and thought leadership
• Ensure consistency, clarity, and continuity of messaging across all channels
• Drive the creation of digital and multimedia assets (including video), ensuring content is delivered at pace and aligned with campaign priorities
• Partner closely with Sales and Relationship Managers to develop content that supports outreach and client engagement
• Deliver practical, ready-to-use materials that help teams communicate value effectively
• Translate complex capabilities into clear, client-relevant messaging
• Help shape the tone, structure, and direction of marketing campaigns
• Strengthen storytelling to improve engagement and market impact
• Identify opportunities to amplify key messages across regions and channels
• Work closely with stakeholders across Sales, Product, and Leadership
• Act as a connector to ensure alignment and clarity of messaging
• Proactively identify gaps and take initiative to deliver solutions

Benefits

• health insurance
• retirement plans
• paid time off
• wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed