Content Marketing Lead
About The Position
Mighty is building an AI-powered platform to help personal injury victims navigate the claims process, offering a consumer-first alternative to traditional legal services. The Content Marketing Lead will be responsible for shaping how Mighty presents itself to the world, with a primary focus on AI-native, high-volume short-form video content. This role involves creating engaging content that highlights the structural unfairness of the personal injury system and empowers consumers. The position is a zero-to-one build, meaning the lead will define the function, voice, velocity, and AI stack for marketing efforts. The goal is to ensure every American knows about Mighty's innovative solution.
Requirements
- Demonstrable body of work with proven performance in accounts, videos, threads, or campaigns.
- AI-native mindset; thinking in AI workflows rather than just using AI tools.
- Experience building workflows where one prompt achieves what previously required a team.
- Shipped real, performant video using AI tools like Sora, Veo, or Runway.
- Experience automating content operations using tools such as Claude, ChatGPT, n8n, or Zapier.
- Strong taste and the ability to articulate why content succeeds or fails.
- Storytelling ability to make sensitive or technical topics clear and human within 30 seconds.
- Comfortable pitching reporters cold.
- Resourceful, opinionated, and energized by ambiguity in a zero-to-one environment.
- Belief that the system is rigged and a desire to create impactful content about it.
Nice To Haves
- Fluent in Sora, Veo, Runway, Midjourney, ElevenLabs, and emerging AI video/audio tools.
- Obsessed with the craft of the 15-to-60-second hook and the AI workflow that enables high-volume production.
- Expertise in navigating platforms like Reddit, understanding the difference between effective engagement and getting banned.
- Experience in earned media and PR, building relationships with journalists, podcasters, and creators.
Responsibilities
- Develop and execute an AI-native video content strategy, including concepting, scripting, shooting, generating, editing, and shipping daily.
- Manage organic social media presence across platforms like TikTok, Instagram, YouTube Shorts, X, LinkedIn, and Reddit.
- Engage directly with audiences by writing posts, replying to comments, and managing direct messages.
- Build relationships with media and creators in the consumer rights, insurance, legal tech, and AI spaces to secure earned media and PR.
- Pitch stories, react to news cycles, and establish Mighty as a go-to source for journalists.
- Develop and execute organic campaigns, including drops, partnerships, brand moments, and provocative content.
- Maintain a high standard of taste and ensure the brand voice remains human and clear, especially when addressing sensitive topics.
- Measure content performance, identify what works, eliminate what doesn't, and rapidly scale successful strategies using AI insights.
- Define the marketing function, voice, velocity, and AI stack for the company.
Benefits
- Unlimited AI tooling budget
- 401(k) with partial company contribution
- Health, Vision, and Dental benefits
- Stock options
- Flexible PTO
- L&D opportunities
- Lunch provided in-person at the NYC office
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
