Content Marketing Lead

ServiceTitan • Toronto, ON

3d • CA$111,000 - CA$156,700 • Remote

About The Position

We’re looking for a Content Marketing Lead to join our growing team of webinar producers within the Demand Generation Marketing org at ServiceTitan. This is a high-visibility, production-forward role for a confident communicator who thrives on camera and can own a webinar series end-to-end. You’ll take over webinar operations for our Back 2 Basics series and several other audience segments — managing everything from guest coordination and scripting through live hosting and post-event promotion — while also stepping in as a backup host for our premier podcast, Toolbox for the Trades. The ideal candidate is equally at home behind a keyboard writing sharp promotional copy as they are in front of a camera conducting a live fireside chat. You’re organized, collaborative, and genuinely excited about content that drives real business outcomes.

Requirements

• 5-8 years of experience in content marketing, digital media, or a related field — preferably in a B2B SaaS environment.
• Proven experience hosting or presenting on-camera in a professional setting: webinars, video content, live virtual events, or similar.
• Exceptional written and verbal communication skills — you can write a tight run-of-show and a punchy email subject line with equal confidence.
• Strong storytelling instincts: you understand that content should be purposeful and clear, even when the subject matter is complex.
• Hands-on familiarity with webinar and content production tools, including Goldcast, Riverside.fm, Asana, Contentful, Canva, HubSpot, Marketo, and/or Salesforce.
• Solid project management instincts — you can juggle multiple programs, stakeholders, and deadlines without losing the details.
• A collaborative, curious mindset: you enjoy working alongside SMEs, translating technical content for broad audiences, and iterating based on performance data.
• Comfort with data: you can analyze registration and engagement metrics, draw meaningful conclusions, and use them to sharpen future programming.

Nice To Haves

• Experience with podcast production workflows, including scheduling, publishing, and asset management.
• Background in demand generation or familiarity with the marketing funnel and MQL-driven content strategy.
• Experience hosting or appearing in interview-style content (podcast guest, panel moderator, etc.).

Responsibilities

• Own webinar operations for the Back 2 Basics series and several other audience segments — including guest and speaker coordination, run-of-show development, promotional copy, live production, and post-event follow-up.
• Host live webinars in a variety of formats: fireside-chat interviews with industry guests, moderated Q&A sessions, solo product demos, and co-hosted sessions alongside internal subject matter experts.
• Write with consistency and purpose: webinar outlines, run-of-show documents, registration and landing page copy, promotional emails, social blurbs, and recap communications.
• Serve as a backup host for Toolbox for the Trades and other ServiceTitan podcasts, stepping in to conduct interviews and guide conversations with guests.
• Collaborate closely with the Demand Generation team to ensure webinar content supports MQL goals, campaign initiatives, and the broader content calendar.
• Track and report on webinar performance metrics — including registrations, attendance rates, and MQL conversion — in partnership with your manager.
• Coordinate publishing schedules, content assets, and cross-functional deliverables using Asana; manage web publishing and page builds in Contentful.
• Work cross-functionally with marketing strategy, product marketing, and sales teams to develop relevant and compelling webinar programming.

Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career.
• Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
• Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
• Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed