Product & Content Marketing Manager

eShipping, LLC • Parkville, MO

1d • Hybrid

About The Position

The Product & Content Marketing Manager will play a critical role in shaping how eShipping’s products, services, and value propositions are brought to market. This is a hands-on content creation role responsible for independently producing production-ready marketing and sales assets. This role requires deep, day-to-day design and content execution, with the expectation that most of the work is personally executed in-house. This role influences how eShipping tells its story, launches new capabilities, and enables sales growth across multiple vertical industry segments. It is ideal for someone who enjoys designing compelling content, translating complex solutions into clear, customer-focused messaging, and driving alignment between Sales and Marketing. The Product & Content Marketing Manager will personally create content across digital and sales channels while serving as a key partner to Sales, Marketing, and Product leadership. This role does not have direct people management responsibility but carries significant ownership and cross-functional influence.

Requirements

• Ability to independently take projects from concept to finalized, production-ready deliverables without reliance on external designers or agencies
• Graphic design experience using Adobe Creative Suite (Illustrator, Photoshop) with a portfolio of personally executed work required
• Strong content creation skills across visual, written, and digital formats
• Proficiency in Microsoft Office (especially PowerPoint) with a strong eye for layout and design
• Ability to translate complex concepts into clear, compelling messaging
• Experience supporting or owning go-to-market initiatives
• Understanding of product marketing principles, positioning, and messaging
• Familiarity with digital marketing channels and performance metrics
• Ability to think strategically while executing tactically
• Highly organized with strong project management skills
• Comfortable working cross-functionally and managing competing priorities
• Self-starter with a balance of creativity and analytical thinking
• Strong communication and collaboration skills
• B2B marketing experience, preferably in logistics, transportation, SaaS, or technology-enabled services
• Experience supporting sales enablement or account-based marketing (ABM)
• Familiarity with CRM and marketing automation tools (e.g., HubSpot)

Responsibilities

• Personally design and deliver digital marketing assets (emails, landing page graphics, paid media visuals, and campaign content), ensuring all materials are production ready and on brand
• Collaborate on campaign planning, content development, and performance optimization
• Work with digital marketing partner to apply SEO, conversion, and audience targeting best practices to content development
• Work with digital marketing partner to analyze campaign and content performance to inform future improvements
• Independently design and produce most marketing and sales assets in-house, from concept to final production for: Sales collateral, presentations, data sheets, and case studies; Digital content (graphics, videos, blog posts, landing pages, email assets); Internal sales collateral and executive-facing documents
• Design, format, and finalize production-ready materials using Microsoft Office (PowerPoint, Word, Excel) with strong attention to layout, hierarchy, and visual clarity
• Personally create and edit graphics and short-form videos using professional design tools to support campaigns, product launches, and sales initiatives
• Ensure consistency in brand voice, visual identity, and messaging across all content
• Serve as a marketing owner and subject-matter partner for assigned products, platforms, or service offerings, in close collaboration with Product and Business leadership
• Develop and execute go-to-market strategies, including: Positioning and messaging; Target audiences and vertical alignment; Launch plans and timelines
• Translate product capabilities into customer-centric value propositions
• Partner closely with Sales, Operations, and Leadership to ensure GTM alignment
• Support sales enablement with clear messaging, battlecards, and competitive positioning
• Work closely with Sales teams to understand customer needs and refine messaging
• Coordinate with internal stakeholders to prioritize initiatives and meet deadlines
• Manage multiple projects simultaneously in a fast-paced environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level