Content Marketing Manager

Craver • Vancouver, BC

9h • Hybrid

About The Position

We're Craver, a Canadian tech startup on a mission to give local coffee shops & QSRs access to the same cutting-edge technology as the big players. Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald's and ShakeShack. We're hiring a Content Marketing Manager to help us bring that same tech to local, independent coffee shops & QSRs across the US & Canada. We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner.

Requirements

• 3+ years in a B2B SaaS marketing role, with a track record that shows commercial impact.
• A track record of growing organic channels and connecting that growth to pipeline or revenue — even better if you built the programme from scratch.
• Experience building and managing a network of contractors and agencies to scale output and quality beyond what an in-house team could deliver alone.
• Ability to turn data into decisions — energized by digging into the numbers and using them to figure out what to do next.
• Experience driving SEO strategy at a programme level — understanding it well enough to manage an agency and know whether what they're delivering is actually going to get Craver found.
• A track record of creating nurturing flows that turn leads into customers and advocates.
• Experience using video to grow an audience or build brand credibility — and knowing what it takes to produce it efficiently.
• Knowledge of how to use AI and automation to move faster, experiment more, and do more with less.
• A degree in Marketing, Communications, or Business, or equivalent experience.

Nice To Haves

• You take ownership and run with ideas. You engage the right people, drive projects independently, and bring solutions — but you know when to ask for support.
• You're a natural storyteller with strong instincts for narrative and a passion for bringing brand and customer stories to life.
• You're confident, articulate, and not afraid to ask for what you need — budget, time, or help — when it leads to better work.
• You're fiercely ambitious and outcomes-obsessed. You'd rather try and get it wrong than take the safer route, and you always keep the bigger picture in mind: every piece of content should bring someone closer to becoming a Craver customer.
• You're genuinely curious about the world of coffee shops and QSRs — maybe you've worked behind the counter, or you're just a coffee-lover.

Responsibilities

• Driving organic growth by building a content engine that compounds over time, working with our SEO agency to grow blog traffic, experimenting across formats and channels to find new organic audiences, and doubling down on whatever's working. Success looks like more pipeline from channels we own, not channels we rent.
• Owning the content plan by translating Craver’s marketing strategy into a content plan — breaking it into quarterly projects, weekly milestones, and daily priorities. Accountable for its execution and the results it drives.
• Leading a small but mighty team, managing our Content Marketing Specialist, supporting their growth and making sure they're set up to do their best work. Owning relationships with our external contractors — SEO agency, writers, videographers, and others — and knowing when to bring in new resources.
• Turning data into stories by working with our data scientist to surface insights that prove our impact and then packaging them into compelling reports, case studies, and proprietary research that gets us taken seriously in the coffee shop and QSR world.
• Building Craver's authority by creating thought leadership content — founder-led pieces, industry reports, co-branded content with partners — that establishes Craver as the go-to expert for independent operators looking to grow.
• Arming the sales team by creating the content that closes deals, like ROI calculators, merchant success stories, data-backed reports, and sharp one-pagers that give sales reps something genuinely compelling to put in front of prospects.
• Measuring what matters by tracking the metrics that connect content to commercial outcomes — from organic traffic to pipeline contribution — and using them to make sharper decisions about where to invest next.

Benefits

• Up to 4 weeks paid vacation — plus your birthday off
• Stock options
• Benefits package — including prescription coverage, dental, massage, and more
• Subsidized lunches when you're in the office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree