Content Marketing Manager

Contrarian Thinking • Austin, TX

3d • Onsite

About The Position

Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses. We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments. Our content reaches millions of people every month across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and live events. We’re hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster. This person is equal parts: Creative strategist, Content operator, Marketing thinker, Trend spotter, Conversion-focused collaborator. You will work cross-functionally with writers, editors, producers, growth marketers, designers, and platform leads to develop stronger ideas, sharper hooks, better campaigns, and content that actually drives business results. You are not just managing a calendar. You are helping shape the ideas, positioning, distribution, and conversion strategy behind the content itself.

Requirements

• Understand both content and marketing deeply
• Have experience working with creator brands, media companies, or fast-moving startups
• Are obsessed with why content works
• Have strong instincts around hooks, positioning, virality, and audience psychology
• Can collaborate with creatives without slowing them down
• Think in campaigns, not one-off posts
• Move quickly and take ownership naturally
• Understand internet culture and business audiences

Nice To Haves

• Have worked on high-growth creator brands
• Have experience with launches, funnels, or direct response marketing
• Understand how to make content drive revenue, not just engagement
• Have experience managing multiple stakeholders and creative teams
• Know how to use AI tools to speed up ideation, workflows, and production

Responsibilities

• Collaborate with platform leads across Instagram, TikTok, YouTube, X, LinkedIn, Podcast, Newsletter
• Help improve content strategy, packaging, positioning, and campaign execution
• Act as a connective layer between content, growth, and marketing teams
• Identify how content can better drive leads, sales, event registrations, newsletter signups, membership applications, and brand authority
• Improve hooks, CTAs, story flow, proof, retention, and positioning
• Think beyond views and focus on business outcomes
• Brainstorm high-performing concepts, series, launches, partnerships, and campaigns
• Bring fresh ideas based on trends, audience behavior, platform shifts, cultural moments, and competitive research
• Help turn founder insights into scalable content frameworks and repeatable series
• Help organize launch calendars, campaign coordination, and distribution plans
• Ensure teams are aligned on messaging, goals, and priorities
• Create tighter feedback loops between content performance and future strategy
• Review analytics and identify patterns across platforms
• Understand what content converts versus what only gets attention
• Balance creativity with performance marketing thinking

Benefits

• 100% company-paid health, dental, and vision
• 100% company-paid short and long-term disability, life, and accident insurance
• Unlimited PTO plus 8 paid holidays
• Option to enroll in a 401(k) plan via Vestwell with competitive match options
• Free access to all Contrarian Thinking programs and flagship communities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed