Content Marketing Manager

Applovin • New York City, NY

1d

About The Position

AppLovin Ads is one of the largest growth channels available to consumer brands. This role is responsible for creating content that encourages new consumer advertisers to launch on AppLovin and ensures their success. The Content Marketing Manager will own the advertiser content program end-to-end, including setting the calendar, writing content, determining distribution channels, publishing, tracking performance, and iterating. The goal is to create content that accelerates advertiser launches and helps them succeed on AppLovin Ads by addressing potential failure points with playbooks, tutorials, and guides. The role also involves creating seasonal content campaigns and staying ahead of industry trends.

Requirements

• Exceptional writing skills, able to distill complex advertising topics into clear, compelling, and polished content without a copyeditor.
• Ability to move fast and iterate on content rather than waiting for perfection.
• Self-directed with the ability to build a content playbook from scratch.
• Ability to execute the content calendar that is built.

Nice To Haves

• 3+ years of experience writing content for a performance marketing or adtech audience.
• Published work that can be pointed to.
• Familiarity with PostHog, Superset, Trino, or other big data platforms.
• Experience querying large datasets to find answers.
• Video scripting or production experience.
• Ad platform background, with experience marketing to advertisers.

Responsibilities

• Own the advertiser content program end to end.
• Set the content calendar, write content, decide distribution, publish, track performance, and iterate.
• Create content that accelerates consumer advertisers launching on AppLovin Ads.
• Determine topics, formats, and channels most likely to resonate with the target audience.
• Ensure advertisers have the necessary information to succeed on AppLovin Ads post-launch.
• Develop playbooks, tutorials, and guides to help advertisers overcome common challenges.
• Create seasonal content campaigns around key advertiser moments.
• Plan for future trends and stay ahead of the curve.
• Track content performance and optimize based on results.

Benefits

• Competitive total compensation package with a pay for performance rewards approach.
• Equity may be provided.
• Medical, Dental, Vision, Life, Disability insurance.
• 401(k) Retirement Plan.
• Unlimited Discretionary Time Off.
• 10 paid holidays per year.
• 80 hours of paid sick leave per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed