Marketing Content Manager

THE CAR PARK • Boise, ID

7d • Onsite

About The Position

The Marketing team is growing The Car Park's presence in the market, and we're scaling the team to match. We're seeking a Content Marketing Manager to own the words that represent The Car Park. You'll shape our voice, build our editorial calendar, and produce content that earns attention from clients, prospects, and our own team members. You'll write, edit, and publish across every channel we use, including web, email, social, intranet, sales materials, and print. You'll partner closely with our graphic designer to bring that content to life. Our team is lean and collaborative, so the ideal candidate is equally comfortable drafting a case study, tightening a client pitch deck, building a landing page in WordPress, and mapping next month's social calendar, possibly all before lunch. This is an individual contributor role with real ownership. You'll set priorities, measure what works, and help shape how content supports our growth.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field
• 3–5 years of experience in content marketing, copywriting, or digital marketing
• A portfolio demonstrating strong writing across multiple formats and channels
• Proficiency with Google Analytics or similar analytics tools
• Analytical and problem-solving skills, with the ability to connect content to business results
• Self-motivated and adaptable; you learn new skills and tools quickly
• Exceptional copywriting and editing, with a sharp eye for clarity, tone, and detail
• Ability to adapt writing for B2B clients, municipal partners, and internal audiences
• Proficiency in PowerPoint with experience building polished, persuasive presentations
• Experience with WordPress and other CMS platforms
• Experience with email marketing platforms and campaign execution
• Working knowledge of SEO, including local SEO
• Strong organizational skills; you can prioritize competing deadlines without dropping details
• Excellent communication and active listening skills
• Comfort working independently and as part of a team-based environment
• Minimum of 5 years of experience in marketing content creation and management.
• Proven track record of developing and executing successful content strategies.
• Experience with digital marketing tools and platforms, including SEO, SEM, and social media.
• Demonstrated ability to lead and manage a team of content creators and marketers.
• Strong understanding of brand voice and messaging consistency.
• Ability to analyze and interpret marketing data to inform content strategy.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.
• Proficiency in content management systems and marketing automation tools.
• Strong interpersonal and communication skills, capable of collaborating effectively with cross-functional teams.

Nice To Haves

• Hands-on experience in Adobe InDesign, Illustrator, or Photoshop, or tools like Canva or Figma
• Experience with layout for print materials and signage
• Familiarity with AI-assisted content tools and search trends
• Experience in B2B, real estate, hospitality, or service industries

Responsibilities

• Plan and manage content across blog, email, social, and web, aligned to business development and brand priorities
• Write and edit blog posts, case studies, thought leadership, client proposals, presentation materials, and internal communications
• Serve as a steward of The Car Park's tone across channels and ensure consistency in everything we publish
• Build and optimize landing pages and client websites, run email campaigns, and apply SEO best practices, including local SEO for our markets
• Develop content calendars and posts that grow our industry presence
• Draft thoughtful, on-brand responses to public reviews
• Track content and campaign results in Google Analytics and related tools, and turn the findings into recommendations
• Partner with graphic designer on infographics, signage, flyers, brochures, and presentations, and contribute design support when the workload calls for it

Benefits

• 18 days of Paid Time Off (PTO)
• Paid Parental Leave
• Volunteer Time Off (VTO)
• Paid holidays
• Bereavement
• Medical, Dental, Vision
• Flexible and health spending accounts
• Short-term disability
• Critical illness and accident benefits
• Life insurance
• Tuition reimbursement
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager