Content Operations Specialist

Eleanor Health

8d • $20 - $25

About The Position

The Content Operations Specialist manages the day-to-day production, governance, and publication of accurate, accessible, search-optimized content. Working within Eleanor Health’s AI-assisted Content Engine and Sanity CMS, the role coordinates the full content lifecycle, from briefs and drafting through editorial and clinical review, publishing, quality assurance, and ongoing optimization.

The role combines editorial judgment with operational discipline. It maintains visibility into the production pipeline, ensures content meets brand, clinical, and technical standards, and improves processes that support consistent, responsible publication. Written content is the primary focus, with opportunities to support multimedia and cross-channel content as the program grows. Strategic priorities and major content decisions are established by the Sr. Manager; clinical, legal, and compliance approvals remain with authorized subject matter experts.

The position also applies established SEO, GEO, and AEO practices; monitors content performance; supports content across channels; coordinates creative partners; maintains operational documentation and reporting; and follows privacy, confidentiality, and person-first communication standards, including applicable HIPAA and 42 CFR Part 2 requirements.

Requirements

• At least 3 years of experience in content operations, editorial production, content marketing, or a related field, including managing content workflows, coordinating stakeholders, and delivering content from assignment through publication.
• Hands-on experience using large language models such as Claude or ChatGPT in content workflows, including prompting, drafting, editing, fact-checking, and evaluating output quality.
• Ability to follow established AI content governance standards and identify opportunities for process improvement.
• Experience using a content management system such as Sanity, WordPress, Contentful, or similar.
• Familiarity with structured content, metadata, and basic Markdown or HTML, and ability to learn new publishing systems quickly.
• Working knowledge of on-page SEO, keyword and topic research, internal linking, and content optimization for traditional and AI-powered search.
• Strong editorial skills, including writing and editing clear, accurate, accessible content; adapting messaging across channels; verifying factual claims; and maintaining consistent brand voice.
• Demonstrated ability to independently manage complex content workflows, coordinate stakeholders, anticipate dependencies, and deliver accurate, approved content on schedule.
• Experience coordinating with writers, designers, subject matter experts, and other stakeholders to move content through review, approval, and publication.
• Ability to communicate clearly, manage dependencies, and follow through on commitments.
• Sound editorial judgment, attention to detail, and ability to recognize when content requires additional clinical, legal, technical, or compliance review before publication.
• Ability to manage competing requests, communicate capacity and deadlines, and escalate decisions about priorities.
• Ability to apply compassion and sound judgment when producing information for people seeking care.

Nice To Haves

• Familiarity with Google Search Console, Ahrefs, or AI visibility monitoring tools.
• Experience creating or managing content in healthcare, behavioral health, substance use disorder treatment, or another regulated industry.
• Familiarity with schema markup, structured data, and technical SEO concepts.
• Experience implementing, managing, or improving AI-assisted content production workflows.
• Familiarity with creative collaboration tools such as Canva or Figma, particularly for reviewing assets, working with templates, or coordinating with design partners.

Responsibilities

• Own the day-to-day content production pipeline, coordinating assignments, deadlines, editorial and clinical reviews, approvals, staging, and publication against priorities established by the Sr. Manager.
• Build and publish location pages, service pages, educational articles, FAQs, and guides in Sanity using structured content models, including metadata, schema inputs, internal links, and calls to action.
• Conduct pre- and post-publication quality assurance for content accuracy, formatting, functionality, and consistency; coordinate with subject matter experts to verify operational details such as locations, services, and insurance acceptance.
• Maintain the content library by coordinating refreshes, consolidation, and retirement of outdated content, and documenting publication history, URL changes, and redirects.
• Operate the AI-assisted Content Engine to develop briefs, generate and refine drafts, and prepare content for editorial and clinical review.
• Review AI-assisted content for factual accuracy, clinical sensitivity, brand voice, and readability; verify claims against approved sources and maintain citations and source documentation.
• Maintain Content Engine prompts, templates, editorial guidelines, and quality standards; identify recurring issues, recommend improvements, and implement approved workflow changes.
• Evaluate Content Engine output quality, recurring errors, revision requirements, and review efficiency, and recommend production-process improvements.
• Apply on-page SEO standards, including titles, headings, meta descriptions, internal linking, image alt text, URL structure, and structured data inputs.
• Optimize content for traditional and AI-powered search using clear information architecture, direct answers, relevant Q&A formats, consistent terminology, and credible citations.
• Conduct keyword, topic, search-intent, and audience-question research to support briefs and recommend content creation or refresh opportunities aligned with established priorities.
• Monitor content-level performance in Google Search Console, Ahrefs, and approved AI visibility tools; identify improvement opportunities, conduct routine SEO quality assurance, and escalate technical issues to appropriate partners.
• Collaborate with the Reputation & AI Visibility Specialist on content supporting local search visibility, accurate business information, reputation initiatives, and AI citations and recommendations.
• Adapt approved content and messaging for social media, email, video scripts, and downloadable resources in collaboration with channel owners and creative partners.
• Coordinate content briefs, approved copy, source materials, deliverables, and reviews with designers, video producers, and other creative partners; support organization and publication of completed assets.
• Maintain a centralized content calendar, intake queue, and production tracker showing priorities, assignments, deadlines, dependencies, review status, and publication.
• Manage production schedules and stakeholder coordination, resolve routine bottlenecks, communicate risks or delays, and escalate priority conflicts or decisions requiring strategic direction.
• Maintain operational documentation, including publishing checklists, standard operating procedures, workflow instructions, and editorial guidance.
• Report on content throughput, production timelines, review turnaround, outstanding deliverables, and process improvements, with actionable recommendations for the Sr. Manager.
• Apply brand voice and person-first, stigma-free communication standards so content is accurate, compassionate, accessible, and respectful of people seeking care.
• Follow privacy and confidentiality policies, including applicable HIPAA and 42 CFR Part 2 requirements; protect patient information and use only appropriately authorized patient stories, testimonials, or other sensitive materials.
• Identify and escalate sensitive clinical claims, privacy concerns, and compliance questions to authorized reviewers; document required approvals and ensure unresolved concerns are addressed before publication.

Benefits

• Paid time off, including 12 vacation days, 12 wellness (sick) days, 3 floating holidays, and 9 company-observed holidays; amounts are prorated for new employees.
• Jury duty, voting leave, and other forms of paid time off may be available.
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage.
• 401(k) plan with 3% match.
• Short-term disability coverage.
• Long-term disability coverage, employee-paid.
• Life insurance, with Eleanor-paid and employee-paid options.
• Paid Family & Medical Leave for approved family and medical reasons.
• Mindfulness app reimbursement.
• Employee Assistance Program with eight face-to-face sessions.
• Virtual health and wellness visits covered by the medical plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed