Content Specialist

Leadhub • San Antonio, TX

1d • Hybrid

About The Position

Leadhub is hiring a Content Specialist to lead SEO content work for home service and trades clients, including HVAC, plumbing, roofing, electrical, and garage door companies. The role involves researching what clients should rank for, creating and optimizing service, location, and blog pages, and monitoring their impact on organic visibility and leads. The specialist also maintains accurate citations and Google Business Profile data, supports client reporting, and coordinates with the account and development teams as needed.

The work is primarily independent and combines planned content with incoming client requests. The position is based in Leadhub’s San Antonio office Monday through Thursday, with work from home on Fridays, and reports to the Director of Brand Visibility. The specialist uses tools including Google Search Console, GA4, SE Ranking, WordPress, and AI tools such as Claude or ChatGPT. AI assists with the work but does not replace the specialist’s judgment.

Requirements

• 2 to 5 years of hands-on local SEO experience, including writing content directly.
• A portfolio of SEO-driven writing, such as service pages, location pages, or blogs, and the ability to discuss results.
• Working depth in Google Search Console, GA4, and SE Ranking or a similar tool.
• Solid understanding of local ranking factors, including Google Business Profile, citations, on-page signals, and internal linking.
• Ability to form and support ranking hypotheses with data.
• Attention to detail and ability to catch errors before review by an editor or client.
• Ability to work independently with focused time and without frequent check-ins.
• Editorial judgment and ability to make drafts accurate and on brand.
• Ability to manage work across several client accounts without sacrificing accuracy.
• Experience using AI tools in content and SEO work and understanding when their output needs additional review.
• Willingness to work in the San Antonio office Monday through Thursday and from home on Fridays.

Nice To Haves

• WordPress experience.
• Experience with home services or trades clients.
• Google Analytics, HubSpot, or SE Ranking (or similar) certifications.

Responsibilities

• Build keyword and content plans using competitor research, search data, and local customer searches.
• Write service, location, and blog content designed to rank for searches that can generate booked jobs.
• Optimize on-page elements, including title tags, meta descriptions, headers, internal links, and schema.
• Conduct on-page and Google Business Profile audits and create prioritized action lists.
• Manage citation and Google Business Profile accuracy across client accounts, ensuring NAP data matches everywhere.
• Review and edit AI-assisted and teammate drafts for accuracy, clarity, and brand voice; verify claims about equipment, codes, and pricing.
• Publish and update content in WordPress and check pages after publication.
• Track page performance in Search Console, GA4, and SE Ranking, and test changes to titles, page structure, and content angles.
• Write supporting copy for ads, emails, and downloadables when campaigns require it.
• Prepare SEO performance data for client reporting.
• Document technical SEO issues and provide the development team with details needed to address them.
• Monitor algorithm updates, AI Overviews, and local search changes, and test tactics on client sites.
• Use AI tools for keyword research, outlines, first drafts, and audit summaries while applying independent judgment.
• Escalate strategy questions, scope changes, and ranking or traffic drops to the Director of Brand Visibility with supporting data and an assessment of possible causes.
• Deliver content and optimizations on time and client-ready, maintain accurate citations and GBP data, and complete audits on account timelines.

Benefits

• Competitive salary commensurate with experience.
• PTO: 120 hours annually, earned immediately and usable after 30 days.
• Healthcare coverage: 50% upon hire, 75% after 2 years, and 100% after 4 years.
• 401(k) with a 4% company contribution after 1 year.
• Annual 2% raise.
• Conferences and educational support.
• Monthly culture events and Leadhubbie Wellness Program, with up to $100 per month.
• 20 days of parental leave after 12 months.
• Always-stocked kitchen and weekly catered breakfasts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed