CONTENT & CREATOR SPECIALIST

Graton Resort & Casino • Rohnert Park, CA

5d • Onsite

About The Position

The Content & Creator Specialist is the content and creative lead for Graton Resort & Casino’s social and content function. The role drives content strategy, capture and creation, calendar management, and creator and influencer relationships. The position supports the resort’s values and works in accordance with its standards, policies, and procedures.

The specialist owns content strategy and planning across platforms, translating marketing, promotional, and acquisition goals into a clear plan. They manage the content calendar, lead group planning—including a 90-day look-ahead and reactive, in-the-moment content—and provide direction and final approval in collaboration with the content and social team. The role leads on-property and event photo and video capture, develops social-first creative concepts and campaigns, and produces, edits, and finishes content to brand standards.

The specialist also manages creator and influencer relationships and the program end to end, including sourcing and negotiation, scheduling, property access, hospitality, itineraries, deliverables, disclosures, and follow-up. They coordinate creator hospitality, VIPs, and meetups with content-capture plans, and ensure agreements, permissions, usage rights, disclosures, and approvals are in place before content is used or published. Duties may be changed, expanded, reduced, or delegated by management to meet business needs.

Requirements

• Ability to communicate effectively in written and verbal form with guests, team members, and management.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• At least 3 years of experience in content strategy, content creation, or creator and partnership roles.
• Demonstrated experience owning content strategy and calendar planning.
• Strong photo, video, and editing skills, using Adobe Creative Cloud, CapCut, or similar tools.
• Experience managing creator or influencer relationships and programs.
• Comfort and confidence as an on-camera and guest-facing brand representative.
• Familiarity with content rights, permissions, and required disclosures.
• Must be 21 years of age or older.
• Ability to work flexible hours, including weekends and evenings, as needed.
• Ability to lift up to 10 pounds, with or without assistance.
• Ability to sit for prolonged periods while working on a computer.
• Ability to maneuver through the property to support photo shoots, event activations, and team meetings.

Nice To Haves

• Gaming or hospitality industry experience.

Responsibilities

• Support and promote Graton Resort & Casino’s values while helping redefine hospitality.
• Perform responsibilities in accordance with the resort’s standards, policies, and procedures.
• Own content strategy and planning across platforms, translating marketing, promotional, and acquisition goals into a clear content plan.
• Own and manage the content calendar in coordination with the content and social team.
• Lead group content planning, including the 90-day look-ahead and reactive, in-the-moment content.
• Lead photo and video capture and creation on property and at events.
• Develop social-first concepts, formats, campaigns, shoots, recurring series, trend-driven content, and timely content opportunities.
• Produce, edit, and finish content to brand standards, maintaining creative consistency and quality.
• Manage creator and influencer relationships and programs, including sourcing, negotiation, scheduling, property access, hospitality, itineraries, deliverables, disclosures, and follow-up.
• Coordinate creator hospitality, VIP coordination, and creator meetups with clear content-capture plans.
• Ensure creator agreements, content permissions, usage rights, required disclosures, and approvals are in place before content is used or published.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level