Marketing Content Specialist

Lenze Americas Corporation • Uxbridge, MA

18h • $68,000 - $78,000 • Hybrid

About The Position

The Content Marketing Specialist brings Lenze Americas’ products, solutions, and stories to life through engaging content. The role develops sales tools, playbooks, and marketing materials that support the sales team and connect with customers. Working within the Marketing team and alongside Sales and Business Development, the specialist creates content and campaigns that build awareness, generate opportunities, and support growth across North America.

The position is based in Uxbridge, Massachusetts, on a hybrid schedule of four days in the office and one remote day. It offers compensation of $68,000–$78,000, depending on skills, knowledge, education, location, and experience, and may require travel of up to 15%, including occasional overnight travel.

Requirements

• At least 2 years of experience in content marketing, product marketing, communications, digital marketing, or a related field; relevant internships or hands-on project experience are welcome.
• Strong organizational and time-management skills, including the ability to manage multiple priorities and meet deadlines.
• Excellent writing, editing, communication, and interpersonal skills, with the ability to create clear and engaging content.
• Ability to collaborate across departments, gather feedback, and turn ideas into action.
• Creative and curious approach to generating ideas and solving problems.
• Strong attention to detail and willingness to use data and analytics to understand content performance and improve results.
• Proficiency with Microsoft Office and comfort learning new marketing and project-management tools.
• Ability to work independently and as part of a collaborative, cross-functional team.
• Interest in supporting multichannel marketing campaigns across digital, social, email, web, and other platforms.
• Ability to travel up to 15%, including occasional overnight travel.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred.
• Familiarity with HubSpot or similar marketing automation platforms, content management systems (CMS), and CRM tools.
• Familiarity with Adobe Creative Suite.
• Experience working with agencies, freelancers, videographers, or other external partners.

Responsibilities

• Design and execute content marketing strategies aligned with global and local initiatives.
• Support sales enablement by developing strong technical and commercial product knowledge.
• Create and manage content for online and offline channels, including social media, websites, email, and print, to drive brand awareness and lead generation.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on content marketing, SEO/AEO/GEO, and analytics trends and best practices.
• Partner with the Digital Marketing Specialist to manage online reputation and social media presence.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Oversee third-party resources and ensure the quality of digital assets using Adobe Suite.
• Develop internal communication materials and best-practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across channels.
• Analyze campaign performance and use data insights to optimize future strategies.
• Conduct market research and competitor analysis to identify growth opportunities.

Benefits

• Blue Cross Blue Shield medical insurance with multiple plan options
• Blue Cross Blue Shield dental insurance
• FSA and HSA options
• Vision insurance
• 401(k) with company match, fully vested
• Paid time off
• 10 company-paid holidays
• Company-paid disability and AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans, including identity theft, cyber protection, and additional life insurance
• Tuition reimbursement
• Flexible schedules offered by many positions
• Relaxed business-casual environment
• Sit/stand desks for onsite office positions
• Frequent team-building activities
• Opportunities to learn, grow, and advance your career

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level