Content Marketing Specialist

Go Fish Digital

4d

About The Position

The Content Marketing Specialist is a hands-on individual contributor within Go Fish Digital, Agital's engineering-forward performance marketing agency. The role creates high-quality, focused content supporting product marketing and demand generation initiatives. Working from established positioning, messaging, audience priorities, and campaign objectives, the specialist produces research, copywriting, client stories, thought leadership, campaign materials, and sales enablement content.

Product Marketing sets product positioning, messaging, content priorities, and offer narratives; Demand Generation owns campaign strategy and performance. The specialist translates that direction into accurate, compelling, timely content and is accountable for the quality, accuracy, and delivery of assigned work. The role does not own overall content strategy, corporate brand strategy, the editorial calendar, or demand generation programs.

The specialist receives direction and editorial feedback from the Product Marketing Leader and works with agency specialists, clients, and commercial leaders to develop client storytelling, thought leadership, and campaign copy. The work helps prospective clients understand the agency's expertise and provides commercial teams with stronger buyer-facing materials.

Requirements

• 2–4 years of experience in B2B content marketing, copywriting, journalism, or a related writing role, or equivalent demonstrated experience.
• A writing portfolio demonstrating clear storytelling, persuasive commercial writing, and the ability to explain complex topics; relevant samples may include client stories, articles, email copy, or landing pages.
• Ability to prepare for and conduct interviews independently, ask useful follow-up questions, evaluate sources, and verify facts.
• Ability to connect capabilities and results to a buyer’s business problem and adapt writing to a defined audience.
• Ability to work from a brief, manage deadlines, incorporate feedback, and produce publication-ready content with editorial review.

Nice To Haves

• Experience writing for an agency, professional services firm, or marketing technology company, ideally targeting senior marketing decision-makers.
• Familiarity with digital marketing services, including SEO, GEO, and paid media, or demonstrated ability to learn technical subject matter quickly.
• Experience developing quantified client stories, original research content, or copy supporting demand generation campaigns.
• Familiarity with content performance metrics and using campaign feedback to improve writing.

Responsibilities

• Write landing page copy, marketing emails, outbound copy, webinar descriptions, and other campaign assets.
• Apply established Product Marketing positioning and messaging to buyer needs, industries, and stages of the buying process; develop headlines, offers, and calls to action.
• Partner with Demand Generation to revise copy based on campaign results, buyer feedback, and structured tests.
• Interview account teams, subject matter experts, and clients to understand client challenges, the agency's approach, and results.
• Write client stories linking work to measurable business outcomes and explaining their significance.
• Gather supporting evidence, verify claims with relevant teams, and coordinate reviews and client approvals before publication.
• Adapt client stories into campaign assets, website copy, sales materials, and short proof points.
• Prepare for and conduct subject matter expert interviews, using follow-up questions to uncover specific insights and examples.
• Translate technical concepts into clear, credible content for senior marketing and business decision-makers.
• Draft articles, research summaries, executive bylines, and other thought leadership based on briefs, content priorities, and Product Marketing messaging.
• Research priority industries and buyer challenges, evaluate sources, and distinguish supported findings from opinion.
• Repurpose research, client stories, and thought leadership into assets for email, social, website, and sales channels.
• Collaborate with Product Marketing and Sales on content addressing common buyer questions and objections.
• Prepare briefs for design and web specialists and review produced assets for content accuracy.
• Maintain consistent voice, terminology, and messaging across formats.
• Manage assigned content deliverables from brief through draft, review, and approved handoff; communicate deadlines and dependencies.
• Maintain interview notes, source references, supporting metrics, and version control for assigned content.
• Edit for clarity, accuracy, specificity, and relevance, avoiding unsupported claims and generic marketing language.
• Seek and incorporate feedback from Product Marketing, Demand Generation, and subject matter experts.

Benefits

• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• Employee wellness programs and additional perks
• Competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed