Content Marketing Manager

Hover • San Francisco, CA

5d • $132,000 - $163,000 • Hybrid

About The Position

At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties. As we continue to grow, we're looking for a Content Marketing Manager to lead the development of compelling content and integrated campaigns that educate SMB construction businesses discovering and evaluating Hover. This is an opportunity to build a modern content engine from the ground up. This role owns content strategy for our self-serve, product-led business and you'll be responsible for developing a high-impact content strategy that supports business priorities. You'll partner closely with Product Marketing, Enterprise Marketing, Sales, Customer Success, and Design to bring our story to life through thoughtful, high-impact content that fuels awareness, engagement, and monetization.

Requirements

• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing.
• Demonstrated success developing content-driven marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills with the ability to adapt messaging for different audiences.
• Experience managing editorial calendars and leading content production from concept through publication.
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience measuring content performance and using data to improve campaign effectiveness.
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
• Excellent communication skills and strong attention to detail.

Nice To Haves

• Experience with HubSpot or another marketing automation platform.
• Experience working at a high-growth B2B SaaS company.
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS.
• Familiarity with AI-assisted content creation tools and modern content workflows.
• Basic understanding of SEO best practices and how content supports organic growth.

Responsibilities

• Own Hover's content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
• Develop integrated marketing campaigns and corresponding content calendar that supports strategic initiatives, product launches, seasonal programs, and revenue goals.
• Create compelling content that speaks to contractors and other key audiences throughout the buyer journey.
• Partner with Product Marketing to translate product capabilities into clear, customer-centric messaging and content.
• Partner within the Growth Marketing team on experimentation and prioritization so content is built against the highest-impact areas.
• Manage the end-to-end content production process—including creative briefs, stakeholder reviews, publishing, and performance measurement.
• Produce and contribute to the execution of a variety of content formats, like website content, blog articles, webinars, original research and industry reports, guides and templates, video.
• Analyze campaign and content performance to identify opportunities for optimization and continuously improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization.
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends, bringing new ideas and best practices to the team.

Benefits

• Competitive salary and meaningful equity in a fast-growing company
• Comprehensive medical, dental, and vision coverage for you and dependents
• Unlimited and flexible vacation policy
• Generous paid parental and new child bonding leave
• A day set aside each month to allow employees to recharge
• Recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
• Help cover the cost of management training, conferences, workshops, or certifications

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed