Content Marketing Manager, Outdoor

Authority Brands • Atlanta, GA

5d

About The Position

The Content Marketing Manager leads the planning, creation, and management of content across an assigned portfolio of brands. The role translates brand strategies and customer insights into clear, engaging content for websites, email, social media, video, and other channels while maintaining each brand’s distinct voice. Working with Brand Strategy, Field Marketing, the Digital Center of Excellence, and agency partners, the Content Marketing Manager maintains an organized content calendar, ensures materials are accurate and consistent, and uses performance insights to improve content that supports customer engagement, demand generation, and franchisee needs.

The role produces consumer-facing content for paid and organic media and uses generative AI and creative production tools to scale and customize assets across seven brands. It develops localized, seasonal, and audience-specific variations for targeted campaigns; maintains marketing toolkits that enable franchisees to execute local campaigns; adapts core brand campaigns to local needs; and gathers field feedback to improve asset adoption and performance.

The Content Marketing Manager also maintains hyper-local content to support search visibility, local awareness, and brand value; evaluates content automation platforms and generative AI tools; and manages corporate and franchisee social media content and planning to improve each location’s online presence.

Requirements

• 3–5 years of experience in content marketing or creative operations.
• Hands-on experience deploying content at national and local levels.
• Strong copy-editing, video-editing, and digital-curation skills.
• Familiarity with local SEO best practices and location-based content strategies.
• Track record of working directly with local operators or franchisees to deliver user-friendly content toolkits.

Nice To Haves

• Experience with Canva, Adobe, and Nano Banana.

Responsibilities

• Partner with Brand Marketing to produce consumer-facing content, including video, photography, and blog posts, for paid and organic media.
• Use generative AI and creative production tools to scale, customize, and iterate assets across seven brands.
• Create localized, seasonal, and audience-specific content variations for targeted campaigns.
• Build and maintain an accessible library of marketing toolkits so franchisees can execute local campaigns independently.
• Adapt core brand campaigns to local consumer nuances and franchisee needs.
• Gather real-time feedback from franchisees and field teams about asset adoption and performance, and optimize content accordingly.
• Maintain hyper-local content to improve search visibility, local awareness, and brand value.
• Evaluate and implement content automation platforms and generative AI tools to streamline asset distribution and field customization.
• Manage corporate and franchisee social media content and planning to improve each location’s online social presence.
• Maintain an organized content calendar and ensure content is accurate, consistent, and aligned with each brand’s distinct voice.
• Use performance insights to improve content supporting customer engagement, demand generation, and franchisee needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed