Content Marketing Manager

Parkade

4d • Remote

About The Position

Parkade is a B2B2C SaaS platform that modernizes private parking for apartments, mixed use, and offices. We help buildings replace stickers, hang tags, and spreadsheets with a fully automated, self-serve app for parking management, enforcement, and customer service. We integrate with major Property Management Systems (PMS) and gate hardware, turning parking into a frictionless experience that lifts Net Operating Income (NOI) for our clients. With a successful Series A behind us, a proven sales process, and a customer base that loves the product, Parkade is in hypergrowth. We are on a mission to become the default parking software for the multifamily industry, and we need your help to get there. The Content Marketing Manager owns how Parkade educates the multifamily industry. You will build the full funnel content engine that draws buyers in, holds their attention, and moves them toward a sales conversation. Your work will cover SEO content, pillar pages, case studies, newsletters, video scripts, and executive thought leadership. You will report to the Director of Demand Generation, and collaborate often with brand, product and field marketing, as well as the sales team. As the first dedicated content hire, you will set the editorial standard, manage freelancers, and build the content calendar. The single indicator of success in this role: content that drives organic pipeline and shortens sales cycles because buyers arrive to calls already educated.

Requirements

• 3 to 6 years in B2B SaaS content marketing.
• Owned a content calendar and hit pipeline or traffic targets.
• Familiar with working with Demand Gen campaigns.
• Write quickly, cleanly, and with point of view.
• Published work you are proud to put in front of a skeptical buyer.
• Know your way around keyword research, on page SEO, internal linking, and tools like Ahrefs, Semrush, or Clearscope.
• Grown organic traffic at a prior company and have the numbers to show for it.
• Tell a story.
• Know how to interview a customer and turn the transcript into a narrative that a buyer wants to read.
• Experience partnering closely with Demand Gen or Growth teams to build content that resonates with a specific persona.
• Understand how to map content and create assets that actually power a demand gen engine.
• Treat content as a pipeline function, not a vanity metric function.
• Build for MQLs and sourced opportunities, not page views alone.
• Ship on deadline.
• Manage freelancers without drama.
• Keep the trains running on 4 to 6 live assets at any time.
• Partner with sales and PMM without getting territorial.
• Turn AE feedback and customer calls into your next piece.
• Use AI tools to accelerate research, outline drafting, and editing.
• Know where AI helps and where it produces slop.

Nice To Haves

• PropTech, real estate, or multifamily experience.
• Experience at a Series A or Series B SaaS company.
• Video scripting or podcast production.
• Hubspot CMS and Hubspot marketing hub fluency.
• A published portfolio of case studies, pillar pages, and SEO wins.

Responsibilities

• Build and run the editorial calendar across blog, newsletter, long form guides, and video.
• Set the bar for voice, quality, and cadence.
• Own the organic search strategy end to end.
• Research keywords that multifamily operators and regional managers search for.
• Build pillar pages and supporting clusters that rank and convert.
• Run the case study motion. Interview customers, write the narrative, and ship the asset.
• Work with the Director of Demand Generation on integrated campaigns.
• Produce the gated reports, webinars, email series, and landing pages that feed paid, ABM, and lifecycle programs.
• Repurpose every asset into social, email, sales outreach, and sales decks.
• Measure what gets reused and what dies on the shelf.
• Hire and manage a bench of writers, editors, videographers, and designers.
• Keep quality high and costs predictable.
• Report on organic traffic, rankings, content sourced pipeline, and sales asset adoption.
• Kill what is not working. Double down on what is.

Benefits

• Competitive base, plus performance bonus and equity
• Medical, dental, and vision insurance for you and your family.
• 401k, dependent care FSAs, and pre-tax commuter and parking benefits.
• Flexible PTO. Take the time you need to rest, recharge, or handle life. No set limits. Responsible time off when it works for you and your team.
• Annual company off-site to collaborate, build relationships, and align on big-picture goals, with past destinations including Lake Tahoe, San Diego, and Santa Cruz.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed