Content Marketing Manager

HackerOne • Austin, TX

4d • $96,000 - $144,000

About The Position

At HackerOne, great content makes complex cybersecurity topics understandable, turns original research into memorable insights, and builds trust with security leaders. The Content Marketing Manager leads key parts of the content program, including the HackerOne blog, annual research, search optimization, and editorial standards. The role works with experts across HackerOne to uncover ideas, interpret data, and turn technical expertise into clear, useful content.

This is an editorial, storytelling, and content strategy role requiring strong editorial judgment, curiosity, and an audience-first mindset. The manager uses data, search insights, and AI tools to help content reach the right audiences and make a measurable impact.

Requirements

• At least 3 years of experience in content marketing, editorial, journalism, or a related role.
• Demonstrated ability to find compelling angles, build clear narratives, and make complex subjects engaging and accessible.
• Excellent writing, editing, and interviewing skills, with strong editorial judgment and attention to detail.
• Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for a specific audience.
• Experience managing a content program, publication, or editorial calendar.
• Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement.
• Experience using AI tools to support content creation, research, optimization, or other marketing workflows.
• Strong collaboration and project management skills, including the ability to work across teams and take ideas from concept to publication.

Nice To Haves

• Experience creating content for B2B technology, cybersecurity, or another technical industry.
• Background in journalism, editorial, research, or another field where interviewing and story development are core skills.
• Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar tools.
• Experience adapting stories and content for social media and other marketing channels.
• Experience partnering with product marketing, demand generation, communications, or product teams.
• Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling.

Responsibilities

• Manage the HackerOne blog, including its editorial calendar, story development, publishing, optimization, and performance tracking.
• Lead development of annual research and flagship reports, identifying stories in the data and working with internal experts and partners to create compelling narratives.
• Interview subject matter experts and identify perspectives that can strengthen HackerOne’s thought leadership.
• Translate complex cybersecurity topics into clear, engaging content for security leaders while preserving technical substance.
• Help execute answer engine optimization (AEO) and search engine optimization (SEO) strategy using search data and audience insights.
• Maintain and apply HackerOne’s Style Guide to ensure content is clear, consistent, and distinctly HackerOne.
• Manage the content intake process, helping teams refine ideas, prioritize requests, and move strong stories from concept to publication.
• Adapt stories for campaigns, social media, and audience engagement.
• Measure content performance, identify what resonates with audiences, and use insights to inform future content.
• Use AI tools for research, idea development, drafting, editing, optimization, and repurposing while maintaining human editorial judgment.

Benefits

• Health insurance (medical, vision, and dental)
• Life insurance
• Disability insurance
• Equity stock options
• Retirement plans
• Paid public holidays
• Unlimited PTO
• Paid maternity and parental leave
• Leaves of absence, including caregiver leave and leave under Colorado’s Healthy Families and Workplaces Act
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed