Content Marketing Manager, Hospitality

Onni Group of Companies • Vancouver, BC

52d • $75,000 - $80,000

About The Position

If you know how to turn content into bookings, this role is for you. As our Content Marketing Manager, Hospitality, you’ll own the strategy and execution behind high-performing email, social, and digital campaigns that elevate our brand and fill rooms.

Requirements

• Minimum 3 years of experience in Marketing & Communications
• Post-Secondary Education with a focus in Marketing & Communications or other related field
• Exceptional copywriting skills
• Previous experience with a CMS
• Experience managing and creating content for social media
• Basic to intermediate knowledge of Adobe Design Suite

Nice To Haves

• Marketing experience from the Hospitality, Travel or Tourism industry considered a strong asset
• Previous experience with email marketing platforms and executing email marketing strategies across a consumer journey

Responsibilities

• Work with hospitality marketing team to develop a monthly content calendar to align communications, offers and sales initiatives, social media and email marketing strategies
• Manage email lists – audit, organize, segment
• Execute brand campaigns, property & market specific tactical campaigns
• Manage strategic OTA win-back campaigns
• Manage all aspects of pre/during/post arrival experience communications.
• Develop on brand visual content and copy that boosts engagement, grows audience, and drives website traffic for direct bookings.
• Manage monthly content calendar for all channels
• Manage property influencer collaboration arrangements and source on-brand user generated content.
• Improve current response rates by providing support to properties on communications strategies for handling reviews, audit response rates across the brand.
• Audit and update all Business Listings: Google my Business, Trip Advisor and OTA listings to ensure content, imagery, and offers are up to date and consistent across all channels.
• Prepare monthly market and brand reports covering social media and email marketing analytics including recommendations on campaign management.
• Work with the hospitality marketing team to write fresh editorial content
• Keep stay offers and hotel information up to date.

Benefits

• Comprehensive Benefits Package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program ranging from $500-$2,500 depending on business need.
• Regular consistent team-building activities and events.
• Discounts to local amenities and vendors.
• Discounted hotel stays in multiple locations through our Hospitality offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed