Content Marketer

Pogo Technologies • Brooklyn, OH

2d

About The Position

As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. You will lead Pogo's B2B content function, turning Pogo's proprietary data into compelling long-form content such as reports, studies, and deep dives. You will produce excellent copy across formats including long-form articles, webinars, outbound email, paid ads, billboards, and organic social. You will own content strategy, deciding which channels to invest in and why, and develop a deep understanding of our buyers to write to them. Your goal will be to use language to capture attention, create virality, and drive conversion.

Requirements

• Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program.
• You produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care.
• You know how to use language to drive outcomes - capture attention, create virality, and convert.
• You can dig into data and find the story in it. Pogo gives you uniquely rich proprietary data to work with.
• Strong POV on how to run a content function. You know which channels matter for B2B SaaS, how they work together, and how to measure them.
• You've worked at a fast-growing startup with real ownership. You don't need to be told what to do.
• You actively use AI tools in your workflows.

Nice To Haves

• Turning data into compelling macro consumer stories (leans on journalism)
• Have a track record of writing publicly on social and growing an audience

Responsibilities

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Benefits

• Unlimited PTO
• Minimum 20 days vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed