Startup Content Marketer

OpenAI • San Francisco, CA

2d • $227,000 - $252,000 • Hybrid

About The Position

As a Startup Content Marketer at OpenAI, you will be instrumental in defining and executing strategies for co-marketing with top startups. This role involves creating social-first content series that showcase how founders utilize OpenAI's products, collaborating with field teams to capture compelling moments from events, and reinforcing OpenAI's startup narrative across various field programs. You will be a key player in scaling OpenAI's startup storytelling efforts, shaping the content experienced by founders and builders, integrating field programs with ongoing content initiatives, and transforming founder experiences into lasting content franchises. The ultimate goal is to drive awareness, engagement, and measurable go-to-market impact, thereby assisting startups in their successful development with OpenAI. This position is based in San Francisco, CA, with a hybrid work model requiring three days in the office per week. Relocation assistance is available for new employees.

Requirements

• 7+ years of content marketing experience with clear ownership of strategy and execution
• Meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work)
• Built social-first and multi-channel B2B content programs that drove measurable outcomes
• Ability to move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities
• Excellent cross-functional partnership skills across social, GTM, field, and startup marketing teams
• Strong editorial judgment and ability to balance storytelling, accuracy, and business goals
• Energized by AI, developers, and startup builders

Responsibilities

• Define OpenAI's startup co-marketing content strategy across channels and audience segments
• Build social-first series featuring founders and builders using OpenAI in real workflows
• Partner with field/event teams to capture, package, and publish content from startup programs
• Translate high-performing field moments into snackable content formats and recurring series
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution
• Build editorial systems and playbooks to scale output without losing quality or technical credibility
• Track performance and business impact, and evolve formats based on data and feedback

Benefits

• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed