Content Manager

National Aquarium • Baltimore, MD

5d • $58,660 - $71,399 • Hybrid

About The Position

The National Aquarium is seeking a Content Manager to develop and produce written and visual content for external audiences. The role focuses on audience acquisition and engagement, brand and reputation management, and highlighting thought leadership. The Content Manager supports the creation of social media content, develops web and email content, and produces content for key audiences across multiple platforms. This role combines hands-on content creation with management of people and output, executing the content strategy set by the Director of Content and Brand Strategy.

The position is in the Marketing department and is listed as full time and on-site/hybrid, in Baltimore, Maryland. The Content Manager works across teams, supports production workflows and partnerships, and manages content production and project delivery in alignment with organizational strategy and KPIs.

Requirements

• Bachelor’s degree in marketing, communications, or multimedia design, or at least five years of relevant experience, or an equivalent combination of education and experience.
• At least two years of experience managing and developing people and projects.
• Portfolio demonstrating strong aesthetics and attention to detail.
• Proficiency in video, photography, basic motion/animation, and Adobe Creative Cloud.
• Excellent writing and editing skills demonstrated across a variety of platforms.
• Experience producing and editing content for websites, social media, and other digital platforms.
• Demonstrated experience successfully managing an online community.
• Strong visual, verbal, and written communication skills.
• Effective interpersonal skills and ability to collaborate with colleagues, partners, and contractors.
• Detail-oriented, with the ability to prioritize, meet deadlines, and respond quickly across concurrent projects.

Responsibilities

• Ensure the team’s work aligns with KPIs for acquisition, engagement, brand health, and revenue, and track and report against established KPIs.
• Provide data-driven, platform-specific insights to the Director of Content and Brand Strategy to inform content optimization opportunities.
• Produce, edit, and publish written and multimedia content, including photo, video, audio, and motion, aligned with brand and strategy.
• Support the Director of Content and Brand Strategy’s internal and external partner commitments by delivering unified storytelling and brand expression.
• Source, vet, and manage vendors, freelancers, and creators for production support.
• Draft and tailor contracts to project scope, route agreements, and manage execution and signatures.
• Support budgeting and financial oversight for multimedia production and services.
• Provide direct reports with resources, clear goals, professional development, and timely updates.
• Work across units to support a collaborative, cohesive, and flexible production team that achieves KPIs and provides mutual support, accountability, and contingency.
• Work with the Director of Content and Brand Strategy and manager peers to establish production workflows, maintain accurate project-management-system information, and deliver projects on time, on budget, and in alignment with strategy.
• Maintain established personnel policies and procedures.
• Support the company mission and adhere to organizational and departmental policies and procedures.
• Perform other duties as assigned or required.

Benefits

• Four weeks of paid time off.
• Six paid floating holidays.
• Up to four weeks of paid family leave.
• Health care coverage for single and family plans after 30 days of full-time work.
• Conservation day leave.
• 401(k) plan with employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager