Content Manager

Husch Blackwell • Milwaukee, WI

2d • $66,000 - $208,000

About The Position

The Content Manager owns Husch Blackwell’s legal updates (client alerts) and blog content from intake through publication. The role ensures a steady stream of timely, polished, search-optimized thought leadership reaches clients and prospects, and maintains the editorial standards and governance of the alert and blog program. Reporting to the Associate Director of Communications, the Content Manager connects attorney authors, Business Development, and the Marketing Technology and Communications team, managing content through governance, review, editing, and publication so it is accurate, on-brand, and positioned to perform. The position may be filled remotely or in a hybrid capacity in any of the firm’s locations.

Secondarily, the Content Manager partners with the Campaigns Manager on content campaigns, works with attorneys and practice leaders to identify thought leadership opportunities arising from legal and industry developments, and reviews and edits content produced by the Brand Strategy team. The role also supports strategic content initiatives, attorney bio updates, and firm website content.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related field, or equivalent professional and educational experience.
• At least 5 years of experience in a writing and editorial role, with exceptional writing and editing skills across a wide range of content types and formats, including thought leadership.
• Significant experience in legal, professional services, or B2B content marketing, including managing content from intake through publication and owning editorial standards or governance processes.
• Strong editing skills and sound judgment regarding style, grammar, clarity, and readability.
• Ability to work directly with attorney authors and other content contributors, including brand and design colleagues.
• Working knowledge of SEO and AI/generative search best practices and how to apply them to legal content.
• Exceptional project management and organizational skills, including the ability to manage multiple content items, deadlines, and stakeholders simultaneously.
• Demonstrated experience developing and applying editorial governance processes, checklists, or approval workflows.
• Strong interpersonal and communication skills and the ability to work effectively and diplomatically with attorneys, business development professionals, and marketing, brand, and design colleagues at all levels.
• Familiarity with content management systems, email distribution platforms, and analytics tools.
• Experience using AI tools in editorial or content workflows, such as drafting support, proofing, or search optimization.

Responsibilities

• Own the firm’s legal update (client alert) and blog program, serving as the primary contact for attorney-authored content and managing each item from intake through publication.
• Set and maintain governance rules and publication checklists, confirming conflicts checks, approvals, and other required sign-offs are complete before publication.
• Track content through the pipeline, set and manage deadlines, and follow up with authors and stakeholders to keep projects on schedule.
• Coordinate with Business Development to align alert and blog topics with practice and industry priorities and client relevance.
• Publish content across firm digital communications channels, including the firm website.
• Maintain accurate records of content status, publication history, and performance, and use insights to improve the alert and blog program.
• Work with the Sr. Brand Manager and Business Development Teams to update firm website content.
• Serve as a senior editor across thought leadership, webinar invitations, podcast recaps, and other firm communications.
• Review and edit content for style, grammar, clarity, and consistency with the firm’s voice and brand guidelines.
• Edit thought leadership content using SEO and AI search best practices, including headlines, structure, and metadata, to improve visibility and discoverability.
• Improve readability for client audiences while preserving the accuracy of complex legal concepts.
• Work with the BD Team, attorneys, Campaigns Manager, and Communications Team to develop and implement strategic content initiatives and integrate alerts and blogs into broader campaign plans and timelines.
• Assist attorneys with planning, calendaring, and project managing blog and legal update content, including responses to legal developments.
• Recommend content that supports campaign themes and market trends and extends the reach and impact of campaign-related thought leadership.
• Collaborate with Business Development on attorney bio update projects, editing bios with attorney input and applying SEO and AI search principles.

Benefits

• Medical coverage
• Dental coverage
• Life insurance
• Short-term and long-term disability insurance
• Pre-tax flexible spending account for certain medical and dependent care expenses
• Employee assistance program
• Paid Time Off
• Paid holidays
• Participation in a retirement plan program after meeting eligibility requirements
• Discretionary, non-guaranteed bonus opportunity dependent on individual and firm performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level