Content Manager

Petersen Automotive Museum • Los Angeles, CA

2d • $70,000 - $75,000

About The Position

The Social Media Manager shapes, protects, and amplifies the museum’s brand in the cultural and entertainment landscape. This position develops and executes social media strategies to strengthen the museum’s reputation as a leading automotive institution, grow audiences, and turn digital engagement into visitation, membership, and revenue. As the museum’s primary digital storyteller, the role communicates the institution’s voice across platforms and balances brand stewardship, audience development, and performance-driven marketing.

Requirements

• At least 3 years of experience managing social channels across B2B or B2C.
• Ability to plan and execute campaigns across social media platforms such as YouTube, Meta, and X.
• Strong copywriting, community management, and engagement skills.
• Confidence using scheduling, analytics, and content planning tools.
• Ability to lead cross-functional teams as a collaborative partner.
• Solid understanding of organic growth and paid social fundamentals.
• Experience with brand tone of voice and maintaining campaign consistency.
• Ability to report on KPIs and present insights to stakeholders.
• Ability to remain calm, professional, and solution-oriented in fast-paced environments.
• Bachelor’s degree or 5 years of experience as a substitute.

Nice To Haves

• Automotive enthusiast.
• Passion for automotive culture, events, or experiential marketing.

Responsibilities

• Develop and deliver social media strategies across Meta, YouTube, TikTok, Threads, and LinkedIn.
• Develop and execute a content calendar that supports engagement and audience growth.
• Create concept briefs and shooting guidance for vendors and partners.
• Align social media messaging with brand, content, and campaign standards.
• Curate, prioritize, and publish consistent brand messaging to increase audience engagement.
• Manage social media communities through regular, consistent, and timely engagement with comments.
• Work with museum partners to ensure campaigns are authentic to the museum’s brand.
• Manage contractors for long-form video shoots.
• Oversee creative for long-form content, including SEO, descriptions, research, and scripts.
• Track campaign performance and refine campaigns based on metrics including CTR, impressions, SOV, FGR, ROAS, and engagement rate.
• Keep up to date on trending automotive content and partner content and news.
• Create reports for specific sponsored campaigns.
• Identify channel-specific collaboration opportunities.
• Work cross-functionally with marketing, curatorial, education, retail, development, and external partners to align social media with exhibitions, events, partnerships, sponsorship obligations, and institutional priorities.
• Maintain consistent messaging, monitor community sentiment, and manage real-time engagement to safeguard the museum’s reputation.
• Report on KPIs and present key insights to stakeholders.

Benefits

• Competitive pay
• Benefits
• Professional development
• Room to grow

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level