Content Manager

National Aquarium • Baltimore, MD

3d • Hybrid

About The Position

The National Aquarium is seeking a Content Manager to develop and produce written and visual content for external audiences, with a focus on audience acquisition and engagement, brand and reputation management, and thought leadership. The role supports the creation of social media content, web and email content, and material for reaching key audiences across multiple platforms. The Content Manager both creates content and manages people and output, executing the content strategy set by the Director of Content and Brand Strategy.

The role produces, edits, and publishes written and multimedia content aligned with the Aquarium’s brand and strategy; uses data and platform insights to track performance and inform optimization; and coordinates production with internal partners, vendors, freelancers, and creators. It also includes project, budget, contract, and people management responsibilities, including supporting a direct report and helping maintain cohesive production workflows.

Requirements

• Bachelor’s degree in marketing, communications, or multimedia design; alternatively, 5+ years of relevant experience or an equivalent combination of education and experience.
• At least 2 years of experience managing and developing people and projects.
• Portfolio demonstrating strong aesthetics and attention to detail.
• Proficiency in video, photography, basic motion/animation, and Adobe Creative Cloud.
• Excellent writing and editing skills demonstrated across a variety of platforms.
• Experience producing and editing content for websites, social media, and other digital platforms.
• Demonstrated experience successfully managing an online community.
• Strong visual, verbal, and written communication skills.
• Effective interpersonal skills and ability to collaborate with colleagues, partners, and contractors.
• Detail-oriented, with the ability to prioritize, meet deadlines, and respond quickly across concurrent projects.

Responsibilities

• Ensure the team’s work aligns with KPIs for acquisition, engagement, brand health, and revenue, and regularly track and report against established KPIs.
• Provide ongoing data-driven platform insights to the Director of Content and Brand Strategy to inform content optimization opportunities.
• Produce, edit, and publish written and multimedia content, including photo, video, audio, and motion, aligned with brand and strategy.
• Support the Director of Content and Brand Strategy’s commitments to internal and external partners by delivering content that demonstrates unified storytelling and brand expression.
• Source, vet, and manage vendors, freelancers, and creators to support production.
• Draft and tailor contracts to project scope, route agreements, and manage execution and signatures.
• Support budgeting and financial oversight for multimedia production and services.
• Provide a direct report with resources, clear goals, professional development, and timely updates.
• Work across units to support a cohesive and flexible production team that collaborates to achieve KPIs and provides support, accountability, and contingency to each other and other departmental units.
• Work with the Director of Content and Brand Strategy and manager peers to establish strong production workflows, ensuring project-management-system tasks and phases are accurate and deliverables are on time, on budget, and aligned with strategy.
• Maintain established personnel policies and procedures.
• Support the company mission and adhere to organizational and departmental policies and procedures.
• Perform other duties as assigned or required.

Benefits

• Four weeks of paid time off.
• Six paid floating holidays.
• Up to four weeks of paid family leave.
• Health care coverage for single and family plans after 30 days of full-time work.
• Conservation day leave.
• 401(k) plan with employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level