Content Lead

Titan • New York, NY

12d • $135,000 - $175,000 • Onsite

About The Position

Titan is hiring a Content Lead to build and run its content engine across social media, a weekly newsletter, webinars, and short-form video. This senior individual contributor will set the content strategy, create recurring formats, and write and produce most content with AI. The role owns results, with a focus on building a brand that technology professionals with equity compensation recognize and trust, measured through reach, audience, and reputation.

Initially, the Content Lead will be a team of one, with a founder serving as a prolific channel. The role may progress to Head of Content and hiring a team after demonstrating audience growth and impact on sales. The position reports to Clay, co-CEO, and works daily with Sara in compliance, wealth advisors, account executives, and the growth team.

Requirements

• At least 5 years of writing or content marketing experience, including at least 2 years as a reporter, editor, or staff writer.
• Demonstrated ability to grow an audience from near zero on more than one platform, with results and lessons from unsuccessful efforts.
• Experience creating a named, recurring content format that built repeat audience engagement and influenced brand perception.
• Regular use of Claude, ChatGPT, Perplexity, Descript, and generative media tools in content production, with the ability to show their impact on output.
• Strong knowledge of equity compensation, tax, and investing, sufficient to identify errors in an advisor’s explanation.
• At least 2 years writing about personal finance, investing, or fintech.
• Ability to independently create graphics, slides, landing pages, and basic video edits.
• At least 2 years of in-house company experience, rather than agency-only experience.
• A portfolio demonstrating speed and versatility as well as polished work.

Nice To Haves

• Experience in a regulated industry and working with compliance teams.
• On-camera or live hosting experience and ability to coach others.
• Experience with newsletter platforms such as Beehiiv, Substack, or HubSpot, or with webinar production.
• Video editing skills beyond the basics.
• Experience managing a writer, editor, or contractor.
• Personal experience with equity compensation at a technology company and informed views about the advice received.

Responsibilities

• Build two or three named, recurring content formats and assess which formats grow an audience.
• Set content strategy and manage a unified calendar across topics including equity compensation, tax, concentrated positions, Titan Diversify, financial planning for technology households, and Titan’s service and pricing.
• Manage content across LinkedIn, Reddit, X, Instagram, TikTok, and YouTube, including writing daily LinkedIn posts in Clay’s voice and growing the company page.
• Participate credibly in relevant online communities without astroturfing.
• Write and grow a weekly newsletter for technology professionals.
• Produce webinars end to end, coach advisors on camera, and repurpose each webinar into four to six content pieces.
• Maintain internal records for client stories and route public claims through compliance review, including ensuring testimonials comply with the SEC Marketing Rule.
• Support sales by joining calls and creating explainers, objection-handling content, and client stories for advisors and account executives.
• Own the brand dashboard, tracking reach, followers, engagement, branded search, share of voice versus competitors, and Reddit and X sentiment.
• Make the case for the first content hire when performance data supports scaling.

Benefits

• Competitive cash compensation and well-above-market equity.
• Opportunity for increased ownership and a path to Head of Content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed