Video Content Growth Lead

Think Academy US • San Jose, CA

4d • $96,000 - $130,000

About The Position

Think Academy US, a wholly owned subsidiary of TAL Education Group, is an education technology company providing K–12 extracurricular learning services. The company uses science and technology and innovative teaching techniques to help children develop critical thinking and logic skills and achieve their goals.

The Video Content Growth Lead will build and scale an AI-powered video content engine to drive customer acquisition. The role oversees the end-to-end process, from sourcing creator content and producing videos to distributing content across platforms and generating leads, in collaboration with cross-functional teams.

The position also involves directing and writing educational and marketing videos, from concept development and scripting through production and delivery. The videos should clearly communicate course value and build parents’ trust. The role requires content planning, basic video production skills, and collaboration with teaching, design, editing, and marketing teams.

Requirements

• Experience in content marketing, content growth, or digital marketing, with demonstrated customer acquisition results.
• Familiarity with AI tools and workflows for scalable content production.
• Strong understanding of short-form video content and social media platforms.
• Excellent communication, project management, and analytical skills.
• Content planning and basic video production skills.

Nice To Haves

• Experience in education, online learning, or content targeting parents and families.
• Experience recruiting and managing teacher creators, user-generated content creators, or creator networks.
• Proven success generating leads through organic short-form videos and repurposing top-performing content for paid advertisements.
• Experience building AI-powered content production workflows or automation systems.
• Demonstrated ability to generate qualified leads and improve CAC through content marketing.

Responsibilities

• Build a network of teacher creators and develop content strategies aligned with audience needs and acquisition goals.
• Use AI tools and external vendors to scale video scripting, editing, repurposing, and production.
• Manage video distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, connecting organic content with paid advertising.
• Collaborate with teaching, product, sales, and marketing teams to coordinate content initiatives and drive execution.
• Track leads, conversion rates, and customer acquisition cost (CAC) to improve content performance and acquisition efficiency.
• Create educational and marketing videos from concept development and scriptwriting through production and delivery.

Benefits

• 401(k)
• Health insurance
• Vision insurance
• Dental insurance
• Relocation allowance
• Opportunity to collaborate with international branches, engage with headquarters, or explore cross-border career opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed