Video Content Growth Lead

Think Academy • San Jose, CA

2d • Onsite

About The Position

Think Academy US is an education technology company and a wholly owned subsidiary of TAL Education Group. It provides K–12 extracurricular learning services intended to strengthen children’s critical thinking and logic skills through innovative teaching techniques. Think Academy is seeking a Video Content Growth Lead to build and scale an AI-powered video content engine that supports customer acquisition. The role oversees the process from creator-content sourcing and video production through multi-platform distribution and lead generation, coordinating with cross-functional teams to drive measurable growth.

The position also involves end-to-end creation of educational and marketing videos, including concept development, scriptwriting, production, and delivery. The successful candidate will ensure videos communicate the value of Think Academy’s courses and build parents’ trust. The role requires content planning, basic video production skills, and collaboration with teaching, design, editing, product, sales, and marketing teams. The job is full-time and exempt, based in San Jose, California, with an intended start date of ASAP.

Requirements

• Experience in content marketing, content growth, or digital marketing, with demonstrated customer acquisition results.
• Familiarity with AI tools and workflows for scalable content production.
• Strong understanding of short-form video content and social media platforms.
• Excellent communication, project management, and analytical skills.

Nice To Haves

• Experience in education, online learning, or content targeting parents and families.
• Experience recruiting and managing teacher creators, user-generated content (UGC) creators, or creator networks.
• Proven success generating leads through organic short-form videos and repurposing top-performing content for paid ads.
• Experience building AI-powered content production workflows or automation systems.
• Demonstrated ability to generate qualified leads and improve CAC through content marketing.

Responsibilities

• Build a network of teacher creators and develop content strategies aligned with audience needs and customer acquisition goals.
• Use AI tools and external vendors to scale video scripting, editing, repurposing, and production.
• Manage video distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, connecting organic content with paid advertising.
• Work with teaching, product, sales, and marketing teams to coordinate content initiatives and drive execution.
• Track leads, conversion rates, and customer acquisition cost (CAC) to improve content performance and acquisition efficiency.
• Create educational and marketing videos end to end, from concept development and scriptwriting to production and delivery.
• Ensure videos clearly communicate course value and build trust with parents.

Benefits

• 401(k)
• Health insurance
• Vision insurance
• Dental insurance
• H-1B sponsorship available for eligible candidates
• Relocation allowance available
• Potential collaboration with international branches and headquarters, and cross-border career opportunities

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed