Content Video Producer

ADP • Roseland, NJ

2d • Hybrid

About The Position

ADP is seeking a Content Video Producer to create compelling video content from concept through final delivery across paid, owned, earned, and shared channels. Part of ADP’s centralized Content Pod, this role combines video production, videography, editing, and post-production expertise to support brand campaigns, performance marketing, executive thought leadership, product storytelling, customer proof, sales enablement, events, and content franchises. The producer identifies stories, develops production approaches, captures footage, conducts interviews, edits content, and creates platform-ready video assets designed to engage audiences and drive business impact.

The role partners with content, creative, strategy, marketing, communications, product, and business stakeholders to turn complex business, workforce, HR, payroll, technology, and customer stories into engaging visual narratives. It manages productions and workflows from planning and capture through editing, revisions, approvals, and delivery, while adapting content for different channels, audiences, and campaign objectives.

Success means producing high-quality video content at scale while maintaining creative excellence, brand consistency, and production efficiency. The role also uses performance insights to improve content and workflows, stays current with video trends, and responsibly leverages AI-enabled tools.

Requirements

• 5+ years of experience in video production, videography, editing, content creation, digital media, corporate communications, agency environments, journalism, or brand storytelling.
• A strong portfolio demonstrating end-to-end ownership of video projects, including producing, shooting, and editing.
• Expertise in Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Frame.io, Descript, CapCut, or similar platforms.
• Experience operating professional camera, audio, lighting, and field production equipment.
• Strong visual storytelling, editorial judgment, and post-production capabilities.
• Experience creating both short-form and long-form content across multiple digital channels.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong communication, collaboration, and project management skills.

Nice To Haves

• Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
• Experience producing executive communications, customer stories, thought leadership, webinars, product marketing, and brand campaign content.
• Motion graphics experience, including animated captions, kinetic typography, explainers, lower thirds, and branded transitions.
• Experience supporting integrated marketing campaigns across paid, owned, earned, and shared media.
• Familiarity with AI-powered production, transcription, editing, and workflow tools.
• Experience working within a content studio, newsroom, in-house agency, or centralized content organization.

Responsibilities

• Produce video content from concept development through final delivery.
• Partner with Content Producers, Creative Directors, Strategists, and business stakeholders to identify stories and content opportunities.
• Develop creative concepts, story structures, interview guides, production plans, shot lists, and video treatments.
• Translate complex business, workforce, HR, payroll, technology, and customer stories into engaging visual narratives.
• Manage video production across paid, owned, earned, and shared media channels.
• Capture video for executive communications, customer stories, thought leadership, product launches, events, webinars, podcasts, social content, and brand campaigns.
• Operate cameras, audio equipment, lighting, and mobile production tools; conduct interviews and direct on-camera talent.
• Capture b-roll, supporting footage, environmental scenes, testimonials, and behind-the-scenes moments with editing, repurposing, and distribution needs in mind.
• Support planned productions and fast-turn content opportunities.
• Edit short- and long-form content for brand, demand generation, sales enablement, social media, executive visibility, customer marketing, and performance campaigns.
• Transform raw footage into customer stories, event recaps, executive videos, thought leadership content, product explainers, webinars, campaign assets, testimonials, podcasts, and promotional content.
• Identify compelling hooks, story arcs, proof points, insights, and audience-relevant moments.
• Create multiple content versions optimized for different audiences, channels, industries, and objectives.
• Apply motion graphics, captions, lower thirds, transitions, music, visual effects, and branded elements.
• Optimize content for engagement, retention, accessibility, and platform performance.
• Adapt video content for paid media, social media, websites, email marketing, sales enablement, events, partner marketing, and earned media opportunities.
• Create cutdowns, teasers, trailers, highlight reels, snackable content, and promotional assets from larger productions.
• Optimize content for channel specifications, audience expectations, and campaign objectives; use performance insights to improve future production and editing decisions.
• Stay current on video trends, emerging formats, creator techniques, and audience behaviors.
• Partner with Graphic Designers, Content Creators, Social teams, Demand Generation, Communications, Product Marketing, and agency partners.
• Support cross-functional campaigns and integrated marketing initiatives.
• Manage production schedules, file organization, version control, revisions, approvals, and asset delivery; maintain organized media libraries and production archives.
• Balance multiple projects and deadlines while maintaining high production standards.
• Ensure video content reflects ADP’s brand standards, accessibility requirements, legal guidelines, and creative expectations.
• Maintain consistency in visual style, storytelling, motion design, audio quality, and production standards.
• Recommend new production techniques, tools, workflows, and creative approaches.
• Leverage AI-enabled production and editing tools responsibly to improve efficiency and quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed