Content & Communications Manager

Alpha USA

12d • $65,000 - $75,000

About The Position

The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA’s brand storytelling and external communications. The role combines creative instinct with editorial discipline, taking content from concept through publication. The manager develops briefs and executes them, working closely with the Senior Director of Communications & Marketing and collaborating across growth marketing, creative, and experiential teams to maintain a consistent, compelling brand voice.

The role owns Alpha USA’s editorial calendar and content strategy across blog, email, social, and long-form content; develops the brand voice; and commissions, briefs, and edits content from staff, freelancers, and ministry partners. It includes writing and editing across formats, interviewing people to surface stories, adapting Alpha Global assets for US audiences, and developing narratives for lead-generation campaigns.

The manager oversees the Alpha USA blog and external email communications, collaborates on organic social content, and leads content and communications for organizational moments under the direction of the Senior Director of Marketing and Communications. The role also sets strategy and creates content for use across the organization, partners with the Lead Designer, works with ministry teams to understand audience needs, and brings an audience-first perspective to cross-functional planning.

The successful candidate is mission-driven and people-centered, demonstrates ownership from idea through follow-through, and brings clear, steady leadership to complex or ambiguous situations. They embody Alpha’s culture and staff values and can balance agility with governance while supporting teams’ adoption of tools without compromising data or security.

Requirements

• At least 5 years of experience in content strategy, communications, or brand storytelling; nonprofit, ministry, or mission-driven experience is ideal.
• Exceptional writing ability across formats, from short social captions to long-form narrative pieces, with consistent brand voice.
• Demonstrated experience building or stewarding a content strategy, rather than only executing a strategy designed by someone else.
• Comfort with photo and video concepts and the ability to direct creative and brief freelancers.
• Familiarity with HubSpot or similar marketing automation platforms and understanding of how content supports a nurture sequence.
• Experience working across teams and translating ministry goals into marketing strategy without losing either.
• Mission-driven and people-centered approach, with a genuine desire to enable others through technology.
• Clear, steady leadership and the ability to bring calm, structure, and focus to complex or ambiguous situations.
• High ownership mindset, taking responsibility from idea through execution and follow-through.
• Ability to navigate agility and governance while supporting adoption of tools without compromising data or security.
• Embodies Alpha culture and DNA, including prayer, invitation, hospitality, and generosity, and adheres to Alpha Staff Operating Values.
• Ability to oversee a growing network of churches and partnerships.
• Ability to cast vision compellingly, provide motivational leadership, collaborate, drive results, and demonstrate problem-solving and innovation.

Nice To Haves

• Experience in a faith-based or church-adjacent organization.
• Background in or exposure to Catholic audiences or multicultural ministry contexts.
• Basic familiarity with Adobe Creative Suite or Canva sufficient to provide informed creative direction.
• Experience managing or developing an early-career team member.

Responsibilities

• Own and maintain Alpha USA’s editorial calendar across blog, email, social, and long-form content.
• Set content strategy for key campaigns and audiences, prioritizing audience needs when choosing formats and channels.
• Develop and steward Alpha USA’s brand voice and ensure consistency across content.
• Commission, brief, and edit content produced by team members, freelancers, and ministry partners.
• Write and edit email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling.
• Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life.
• Adapt Alpha Global creative assets and messaging for the US context.
• Develop narratives for lead-generation campaigns in partnership with the Marketing and Campaign Manager.
• Oversee the Alpha USA blog’s editorial standards, publishing cadence, and SEO alignment.
• Own external email communications beyond campaigns, including newsletters, updates, and thought-leadership sends.
• Collaborate with the Social Media Coordinator on content planning and brand voice consistency across organic channels.
• With direction from the Senior Director of Marketing and Communications, serve as the content and communications lead for organizational moments such as product launches, The Alpha Conference, and key announcements.
• Set strategy, provide direction, and create content and communications for use across the organization.
• Partner with the Lead Designer to align creative and copy work.
• Work with ministry teams, including Envision, Generations, and Equip, to understand audience needs and translate them into content that serves organizational goals.
• Bring an audience-first perspective to cross-functional planning before tactics are decided.
• Navigate tensions between agility and governance by creating clear, simple pathways for teams adopting tools without compromising data or security.
• Oversee a growing network of churches and partnerships.
• Cast vision compellingly, provide motivational leadership, collaborate, drive results, and apply problem-solving and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed