Marketing Content & Communications Manager

Defined Fitness Inc • Albuquerque, NM

1d • $50,000 - $55,000

About The Position

The Marketing Content & Communications Manager leads the creative execution and brand presentation of Defined Fitness across advertising, social media, digital and print materials, and club environments. The role prioritizes advertising creative and photo and video content, as well as brand communications, member and employee messaging, reputation management, and community event coordination. The manager works with the Digital Marketing Manager to align creative with campaign objectives and with the Director of Marketing on brand direction, public relations, and major communications. The position calls for a creative, organized, service-oriented professional who takes initiative, manages projects independently, and collaborates across departments.

Defined Fitness is a locally owned New Mexico fitness company, operating since 1988 with multiple club locations. The position is based at the corporate office and all club facilities. It is an exempt, full-time role with no direct reports.

Requirements

• Three to five years of experience in creative marketing, graphic design, content creation, photography, video production, or brand communications; multi-location or membership-based organization experience is preferred.
• Proficiency in Adobe Creative Suite and relevant design tools for professional digital and print production.
• Demonstrated photography skills and proficiency in video editing for social media and other marketing content.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong visual communication, writing, editing, organization, and brand stewardship skills.
• Experience managing online reviews and reputation platforms such as Google Reviews, Yelp, and the Better Business Bureau.
• Strong project management skills and ability to coordinate multiple deadlines, events, vendors, and deliverables.
• Creativity, initiative, attention to detail, and ability to manage multiple projects and deadlines with minimal supervision.
• Positive, professional, service-oriented approach and a hospitality mindset when engaging with members, employees, community partners, and the public.
• Ability to collaborate effectively across departments, respond constructively to feedback, and adapt to changing priorities while maintaining quality and brand consistency.
• Valid New Mexico driver’s license and reliable transportation if required for travel between club facilities or events.
• Availability to work occasional evenings or weekends for events and business needs.
• Ability to sit for extended periods.
• Ability to lift and carry up to 25 pounds when required.
• Ability to walk, stand, bend, stoop, read, write, and communicate as part of regular duties.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Graphic Design, Media, or a related field; equivalent education and experience may be considered.
• Experience in a multi-location or membership-based organization.
• Experience with Motion Array for creative assets and templates.
• Experience with Adobe Premiere Pro for video editing.
• Experience with Constant Contact for email marketing and newsletters.
• Experience with Trainerize for fitness app content and member engagement.
• Experience with Monday.com for project and workflow management.
• Experience with Medallia MXM for member feedback and experience insights.
• Experience with OptiSigns for digital signage and simulcast club content.
• Experience using Sony professional cameras and drones for photo or video production.
• Experience with ABC GymSales for sales and lead management workflows.

Responsibilities

• Develop creative concepts and advertising assets for promotional campaigns across digital, print, social, and in-club channels.
• Plan, capture, edit, and publish organic social photo and video content, including reels, stories, short-form videos, club features, member stories, and employee content.
• Design and produce marketing materials such as ads, flyers, postcards, brochures, signage, posters, email graphics, website and app graphics, presentations, and event collateral.
• Coordinate photo and video shoots, select imagery, edit content, and adapt assets for different platforms and formats.
• Maintain visual standards and templates for consistent, accurate, high-quality creative across club locations.
• Create visual assets for paid advertising in partnership with the Digital Marketing Manager.
• Prepare production-ready files and coordinate print estimates, vendors, installation, and quality control as needed.
• Apply Defined Fitness brand voice, messaging, and visual identity across marketing and communication channels.
• Develop promotional copy, calls to action, campaign language, captions, announcements, newsletters, motivational messaging, and member communications.
• Manage organic social media content calendars, publishing, and engagement across relevant platforms, including Facebook, Instagram, and YouTube.
• Prepare internal announcements, promotional rollouts, employee education, and brand updates through approved internal channels.
• Develop and distribute member-facing announcements, newsletters, app notifications, and club updates, confirming operational details before publication.
• Monitor and manage public reviews, comments, and reputation channels; respond professionally and escalate sensitive or operational issues as appropriate.
• Coordinate campaign messaging and creative with the Digital Marketing Manager, and major brand messaging and public-facing communications with the Director of Marketing.
• Support public relations, media opportunities, press releases, and community stories as needed.
• Identify and coordinate community partners, sponsors, vendors, and event organizers to support brand visibility and local engagement.
• Plan and manage community events, club activations, grand openings, promotional events, photo shoots, and Street Team activities, including logistics, staffing, materials, and follow-up.
• Coordinate sponsorship fulfillment, partner communications, event collateral, and on-site brand presentation.
• Work with the Digital Marketing Manager to establish event lead capture and performance tracking when applicable.
• Manage creative, communications, and event projects from planning through production, distribution, and completion.
• Maintain project timelines, priorities, and deliverables to ensure work is accurate, on brand, within approved budgets, and completed on schedule.
• Collaborate with the Digital Marketing Manager, club teams, Operations, vendors, and other departments to confirm information, coordinate deliverables, and maintain consistent brand execution.
• Perform other job-related duties as assigned by the Director of Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed