Consumer Product Designer

Base Power Company • Austin, TX

3d • Onsite

About The Position

Base is a next-generation power company building a distributed battery network to create a more resilient electricity grid. The Consumer Product Designer will shape how people discover, understand, and get started with Base, creating a cohesive experience across the customer journey. The role spans the website, enrollment experience, and mobile app, improving existing experiences and building new features as the company grows.

The designer will use customer insights, product metrics, enrollment funnels, and member behavior to identify opportunities, uncover friction, and improve usability, engagement, and conversion. They will independently explore and own solutions from concept through launch, work closely with engineering, growth, operations, and design, and evaluate performance after launch to guide ongoing improvements. The role also involves prototyping with AI, code, and emerging tools; making complex energy and grid concepts approachable; and contributing to the evolution of Base’s design systems.

Base’s Design team works across digital experiences, physical products, campaigns, sales, and events. It is a small, ambitious team focused on high craft, ownership, resourcefulness, and solving problems within real-world constraints. As a startup, Base’s priorities and responsibilities may shift as business needs evolve. The company works in person, and describes the work as not being a 9-to-5 commitment.

Requirements

• 2 to 4 years of product design experience, ideally working on consumer products.
• A portfolio demonstrating strong visual craft, thoughtful interaction design, and clear problem solving.
• Comfort working with product metrics and analytics to understand user behavior, identify friction, and make informed design decisions.
• Ability to take a defined problem, explore different approaches, and independently drive a solution through launch.
• Experience using product data, customer insights, and experimentation to identify opportunities, improve experiences, and measure impact.
• Comfort using AI and new tools beyond traditional design workflows.
• Strong Figma skills and experience working within and contributing to a design system.
• Strong design judgment and the ability to produce exceptional work within real-world constraints.
• A resourceful, curious mindset and willingness to learn new skills and find better ways to work.
• A point of view on one's work, coupled with openness to feedback and collaboration.

Nice To Haves

• Curiosity about energy, climate, or products that combine hardware and software.
• Experience on consumer products is preferred.

Responsibilities

• Improve how people discover, understand, and enroll with Base, using experiments and conversion data to refine the top-of-funnel experience.
• Identify opportunities and take ownership of new features from concept through launch across the website and mobile app.
• Analyze product metrics, enrollment funnels, and member behavior to uncover friction, challenge assumptions, and inform design decisions.
• Monitor product performance after launch, evaluate results against goals, and use findings to guide future improvements.
• Use AI, code, and emerging tools to prototype ideas and turn concepts into working experiences.
• Make energy and grid concepts simple and approachable.
• Collaborate with the product design team to evolve and build design systems.
• Balance multiple projects and prioritize work, deciding when to move quickly and when to explore more deeply.
• Collaborate with engineering, growth, operations, and design to ship and improve customer experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed